MKT 770 International Marketing Study Tour (3 credits)

This is a specifically designed tour to varying locations which offered students a unique opportunity to study international marketing and develop a better understanding of the global marketing environment: its dimensions, participants, trends, and opportunities. Students will also experience the cultural heritage, ambiance, and excitement of the world’s great countries and cities.

Prerequisite: MKT 201 or MKT 501 and admission to the MS. in International Marketing Program or permission of instructor.