MKT 795 Seminar in International Marketing (3 credits)

This capstone course builds upon the lessons and skills acquired in previous international marketing courses. It prepares the student to actively lead and/or support decision-making processes for international marketing operations. Bringing together marketing strategy and policy, the course reviews current topics in international marketing, such as branding, product and market development, channels of distribution, competition as well as cross-cultural perspectives on customer relationship management, intellectual property, ethics, and other contemporary issues.

Prerequisite: MKT 201 or MKT 501 and admission to the M. S. in International Marketing Program or permission of the instructor.