MPE 795 Capstone
This course is a simulation experience that drives home the four P’s of marketing. The simulation is played from the point of view of a marketing manager in the pharmaceutical market. Over the course of the simulated years, the participant will have the opportunity to reformulate leading products, introduce line extensions, and enter new market segments.
Inquiries
Ms. Christine Anderson
Senior Manager, Executive Relations & Industry Outreach
Executive On-line Pharmaceutical & Healthcare Marketing MBA for Executives
392 Mandeville Hall
(610) 660-3157
(800) SJU-EMBA
Email: chris.anderson@sju.edu