Requirements for Marketing Related Minors

Requirements for the Advertising and Promotions Minor

The Advertising and Promotions minor is directed at A&S students who have an interest in pursuing employment in the advertising industry but who are NOT majoring in Marketing or minoring in Communications Studies. The required courses and electives are listed below.

ECN 101	Microeconomics
MKT 201	Principles of Marketing
MKT 301	Marketing Communications
MKT 321	Advertising
MKT 324	Public Relations & Publicity
MKT 300-400	One Elective from the following list:
MKT 313	Ethics in Marketing
MKT 314	Marketing in a Digital World
MKT 315	Marketing in a Multicultural World
MKT 325	Fundamentals of Applied Design
MKT 326	Media Now
MKT 490	Marketing Internship

Requirements for the Entertainment Marketing Minor

The Entertainment Marketing minor is directed at A&S students who have an interest in pursuing employment in the entertainment industry. This minor is NOT available to Marketing majors. The required courses and electives are listed below.

ECN 101	Microeconomics
MKT 201	Principles of Marketing
MKT 342	Entertainment Law
MKT 343	Entertainment Marketing
MKT 300-400	Three Electives from the following list:
MKT 313	Ethics in Marketing
MKT 341	Music Marketing
MKT 350	Event Marketing
MKT 353	Sports Marketing
MKT 490	Marketing Internship

Requirements for the General Marketing Minor

The Marketing minor allows HSB students in other majors and A&S students to expand their Marketing skills. The six courses listed below are required for the minor in Marketing. Note that students should follow the suggested course sequence as well as adhere to individual course prerequisites as outlined in the course descriptions.

MKT 201	Principles of Marketing
MKT 202	Marketing Research
MKT 301	Marketing Communications
MKT 302	Consumer Behavior
MKT 401	Marketing Strategy
MKT 300-400	Elective

Requirements for the Sports Marketing Minor

The Sports Marketing minor is directed at A&S students who have an interest in pursuing employment in the sports industry. This minor is NOT available to Marketing majors. The required courses and electives are listed below.

ECN 101	Microeconomics
MKT 201	Principles of Marketing
MKT 351	The Business of Sports
MKT 353	Sports Marketing
MKT 35x	Three Upper level Sports Marketing courses

The General Marketing curriculum allows for several minors that are offered in conjunction with the College of Arts & Sciences. Students can easily accommodate these minors by using their general electives to fulfill the remaining course requirements. These minor fields of study include:

• Communications Studies Minor
• Music Industry Minor

Up one level: Marketing