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Requirements for Marketing Related Minors

Requirements for the Advertising and Promotions Minor

The Advertising and Promotions minor is directed at A&S students who have an interest in pursuing employment in the advertising industry but who are NOT majoring in Marketing or minoring in Communications Studies. The required courses and electives are listed below.

ECN 101

Microeconomics

MKT 201

Principles of Marketing

MKT 301

Marketing Communications

MKT 321

Advertising

MKT 324

Public Relations & Publicity

MKT 300-400

One Elective from the following list:

MKT 313

Ethics in Marketing

MKT 314

Marketing in a Digital World

MKT 315

Marketing in a Multicultural World

MKT 325

Fundamentals of Applied Design

MKT 326

Media Now

MKT 490

Marketing Internship

Requirements for the Entertainment Marketing Minor

The Entertainment Marketing minor is directed at A&S students who have an interest in pursuing employment in the entertainment industry. This minor is NOT available to Marketing majors. The required courses and electives are listed below.

ECN 101

Microeconomics

MKT 201

Principles of Marketing

MKT 342

Entertainment Law

MKT 343

Entertainment Marketing

MKT 300-400

Three Electives from the following list:

MKT 313

Ethics in Marketing

MKT 341

Music Marketing

MKT 350

Event Marketing

MKT 353

Sports Marketing

MKT 490

Marketing Internship

Requirements for the General Marketing Minor

The Marketing minor allows HSB students in other majors and A&S students to expand their Marketing skills. The six courses listed below are required for the minor in Marketing. Note that students should follow the suggested course sequence as well as adhere to individual course prerequisites as outlined in the course descriptions.

MKT 201

Principles of Marketing

MKT 202

Marketing Research

MKT 301

Marketing Communications

MKT 302

Consumer Behavior

MKT 401

Marketing Strategy

MKT 300-400

Elective

Requirements for the Sports Marketing Minor

The Sports Marketing minor is directed at A&S students who have an interest in pursuing employment in the sports industry. This minor is NOT available to Marketing majors. The required courses and electives are listed below.

ECN 101

Microeconomics

MKT 201

Principles of Marketing

MKT 351

The Business of Sports

MKT 353

Sports Marketing

MKT 35x

Three Upper level Sports Marketing courses

The General Marketing curriculum allows for several minors that are offered in conjunction with the College of Arts & Sciences. Students can easily accommodate these minors by using their general electives to fulfill the remaining course requirements. These minor fields of study include:

  • Communications Studies Minor
  • Music Industry Minor