Requirements for the General Marketing Major

For students who entered SJU in the fall of 2010 or later, or transfer students who entered SJU in the fall of 2010 with 14 or fewer credits:

GEP Signature Courses (See Curricula): six courses

GEP Variable Courses (See Curricula): six to nine courses, including

Integrated Learning Component (ILC): three courses including: Microeconomics (ECN 101), Macroeconomics (ECN 102) and any other courses from the social sciences of Economics, Psychology and Sociology.

Free electives: six courses

Business Foundation: ten courses including

ACC 101	Financial Accounting
ACC 102	Managerial Accounting
DSS 200	Introduction to Information Systems
DSS 210	Business Statistics
DSS 220	Business Analytics
FIN 200	Introduction to Finance
MGT 110 or 120	Essentials of Organizational Behavior or Essentials of Management
MGT 360	Legal Environment of Business I
MKT 201	Principles of Marketing
BUS 495	Business Policy

Core Marketing Courses under the GEP:

Required of all Marketing majors to be taken in the following sequence

MKT 202	Marketing Research
MKT 302	Consumer Behavior
MKT 301	Marketing Communications
MKT 401	Marketing Strategy

Marketing majors must also take two MKT electives from the 300-400 level courses. It is strongly suggested that one of these courses is a Marketing Internship (MKT 490). NOTE: Students under the GER must take one additional MKT course to Satisfy the major requirements.

Up one level: Marketing