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Requirements for the General Marketing Major

For students who entered SJU in the fall of 2010 or later, or transfer students who entered SJU in the fall of 2010 with 14 or fewer credits:

GEP Signature Courses (See Curricula): six courses

GEP Variable Courses (See Curricula): six to nine courses, including

Integrated Learning Component (ILC): three courses including: Microeconomics (ECN 101), Macroeconomics (ECN 102) and any other courses from the social sciences of Economics, Psychology and Sociology.

Free electives: six courses

Business Foundation: ten courses including

ACC 101

Financial Accounting

ACC 102

Managerial Accounting

DSS 200

Introduction to Information Systems

DSS 210

Business Statistics

DSS 220

Business Analytics

FIN 200

Introduction to Finance

MGT 110 or 120

Essentials of Organizational Behavior or Essentials of Management

MGT 360

Legal Environment of Business I

MKT 201

Principles of Marketing

BUS 495

Business Policy

Core Marketing Courses under the GEP:

Required of all Marketing majors to be taken in the following sequence

MKT 202

Marketing Research

MKT 302

Consumer Behavior

MKT 301

Marketing Communications

MKT 401

Marketing Strategy

Marketing majors must also take two MKT electives from the 300-400 level courses. It is strongly suggested that one of these courses is a Marketing Internship (MKT 490). NOTE: Students under the GER must take one additional MKT course to Satisfy the major requirements.