Table of Contents
- General Information
- Undergraduate Programs
- Graduate Programs
- Graduate Admissions Procedure
- Academic Policies
- Graduate Arts and Sciences
- The Erivan K. Haub School of Business
- Executive Programs
- Executive M.B.A. Program
- Executive Master’s in Food Marketing Program
- Curriculum for the M.B.A. in Food Marketing
- Curriculum for the Master of Science in Food Marketing
- Foundation Courses (For M.B.A. in Food Marketing)
- Upper Level Courses (For M.S., M.B.A., and Post-Master’s Certificate)
- ACC 580 Managerial Accounting I
- ACC 581 †Managerial Accounting II
- DSS 571 †Sales Forecasting
- DSS 572 Business Statistics
- DSS 573 Contemporary Information Technologies
- FIN 552 Managerial Finance I
- FIN 553 †Managerial Finance II
- FMK 710 Problem Solving for Food Marketing Managers
- FME 711 Food Marketing Management
- FMK 712 How to Prepare and Use the Annual Marketing Plan
- FMK 713 Food Marketing Strategy: A Warfare Approach
- FMK 714 Strategy and Tactics of Food Pricing
- FMK 715 Competitive Analysis
- FMK 716 Turning Customer Service into Customer Delight
- FMK 717 Ethnic Marketing
- FMK 718 Creating and Measuring Customer Value
- FMK 719 Private Label Sales and Marketing Strategies
- FMK 720 Market Segmentation and Targeted Marketing
- FMK 721 Qualitative Research Techniques in Food Marketing Research
- FMK 722 Quantitative Research in Food Marketing
- FMK 723 Food Advertising Research
- FMK 724 Marketing Intelligence and Secondary Sources
- FMK 725 Understanding the Food Customer and Consumer
- FMK 726 New Product Planning
- FMK 727 Legal Issues in Food Marketing
- FMK 731 How to Create Effective Food Advertising
- FMK 732 Making Consumer Promotions More Effective
- FMK 733 Making Trade Promotions More Effective
- FMK 741 International Food Business
- FMK 742 International Marketing: Emerging Markets
- FMK 743 International Marketing: Developed Markets
- FMK 751 Supply Chain Management
- FMK 752 Category Management/Retail Partnerships
- FMK 753 Trends in Food Retailing
- FMK 754 Food Retailing Tour
- FMK 761 Food Technology and Packaging
- FMK 762 Nutrition: Issues for Food Marketers
- FMK 763 Food Marketing and Retail Technology
- FMK 771 The Foodservice Industry
- FMK 772 Foodservice Manufacturing and Distribution
- FMK 773 On-Site and Commercial Foodservice
- FMK 781 Independent Study in Food Marketing
- FMK 782 Independent Study in Food Marketing
- FMK 783 Future Issues
- FMK 784 Food Industry Summit
- FMK 789 Social and Ethical Issues in Food Marketing
- FME 799 †Masters of Science in Food Marketing Capstone
- BUS 591 Business Ethics
- MGT 592 Empowering Individual Potential for the Practicing Executive
- MGT 593 Empowering Groups and Teams for the Practicing Executive
- MGT 690 †Leadership and Development
- FME 795 †Capstone for Master of Science in Food Marketing
- FME 795 †Capstone for M.B.A. in Food Marketing
- Executive Online Pharmaceutical & Healthcare Marketing MBA for Executives
- Pharmaceutical & Healthcare Marketing Post Master's Certificate for Executives
- Pharmaceutical & Healthcare Marketing MBA for Executives
- Pharmaceutical & Healthcare Marketing Post MBA/Masters and Advanced Certificates for Executives
- Pharmaceutical & Healthcare Marketing Post MBA/Master's and Advanced Certificates Curriculum
- College of Professional and Liberal Studies
- Directory
Upper Level Courses (For M.S., M.B.A., and Post-Master’s Certificate)
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