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Detailed Requirements by Module

The Master of Business Administration degree in Food Marketing requires successful completion winthin 6 years of 19 courses as specified below, excluding 5 Foundation courses, and a minimum GPA of 3.0.  Foundation courses may be waived on a review of academic transcripts.  Courses are distributed as follows:

FOUNDATION COURSES
(5 required unless a waiver is given based upon undergraduate or graduate academic transcripts)

  • ACC 510 Accounting Foundation
  • DSS 591 Business Statistics (1 credit)
  • FIN 501 Economics Foundation
  • FIN 504 †Finance Foundation (prerequisite ACC 510)
  • MGT 520 Empowering Individuals & Groups
  • FMK 530 Marketing Foundation

CORE COURSES (all 6 are required)

  • ACC 560 †Managerial Accounting (prerequisite ACC 510)
  • BUS 582 Business Ethics
  • DSS 592 Business Analytics
  • DSS 593 †Sales Forecasting
  • FIN 551 †Managerial Finance
  • MGT 581†Leadership and Development

SPECIALIZATION COURSES (11 Required + Capstone)
FMK Strategy & Policy (3 courses required)

  • FMK 710 Problem Solving for Food Marketing Managers
  • FMK 711 Food Marketing Management
  • FMK 712 How to Prepare and Use the Annual Marketing Plan
  • FMK 713 Food Marketing Strategy: A Warfare Approach
  • FMK 716 Turning Customer Service into Customer Delight
  • FMK 717 Ethnic Marketing
  • FMK 718 Creating and Measuring Customer Value
  • FMK 720 Market Segmentation and Targeted Marketing

FMK Marketing Research (2 courses required)

  • FMK 715 Competitive Analysis
  • FMK 721 Qualitative Research Techniques in Food Marketing Research
  • FMK 722 Quantitative Research Techniques in Food Marketing Research
  • FMK 723 Food Advertising Research
  • FMK 724 Marketing Intelligence and Secondary Sources
  • FMK 725 Understanding the Food Customer and Consumer
  • FMK XXX Food Consumer Behavior

FMK Advertising/Promotion (1 course required)

  • FMK 731 How to Create Effective Food Advertising
  • FMK XXX Food Advertising

FMK International (1 courses required)

  • FMK 741 International Food Business
  • FMK 742 International Marketing: Emerging Markets
  • FMK 743 International Marketing: Developed Markets
  • FMK XXX International Food Marketing

FMK Food Retailing and Supply Chain (2 courses required)

  • FMK 719 Private Label Sales and Marketing Strategies
  • FMK 752 Category Management/Retail Partnerships
  • FMK 753 Trends in Food Retailing
  • FMK 763 Food Marketing and Retail Technology
  • FMK 771 The Foodservice Industry
  • FMK 722 Foodservice Manufacturing and Distribution
  • FMK 773 On-site and Commercial Foodservice
  • FMK XXX Food Retailing Marketing
  • FMK XXX Foodservice Marketing

FMK Electives (2 courses required)

  • FMK 714 Strategy and Tactics of Food Pricing
  • FMK 726 New Product Planning
  • FMK 732 Making Consumer Promotions More Effective
  • FMK 733 Making Trade Promotions More Effective
  • FMK 771 Supply Chain Management
  • FMK 754 Food Retailing Tour
  • FMK 761 Food Technology and Packaging
  • FMK 762 Nutrition: Issues for Food Marketers
  • FMK 783 Future Issues
  • FMK 784 Food Industry Summit

Capstone Course
(required, 2.0 credits; prerequisite: successful completion of 21 courses beyond Foundation Courses)

FMK 795 †Capstone

Independent Study in Food Marketing
FMK 781 Independent Study in Food Marketing
FMK 782 Independent Study in Food Marketing

†Prerequisite required