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Detailed Requirements by Module

The Master of Business Administration degree in Food Marketing requires successful completion winthin 6 years of 27 courses as specified below, excluding 4 Foundation courses, and a minimum GPA of 3.0.  Foundation courses may be waived on a review of academic transcripts.  Courses are distributed as follows:

(4 required unless a waiver is given based upon undergraduate or graduate academic transcripts)

ACC 520 Accounting Foundation
FIN 502 Economics Foundation
FIN 505 Finance Foundation
FMK 500 Marketing Foundation

Core Courses (all 13 are required)

ACC 580 Managerial Accounting I
ACC 581 †Managerial Accounting II
DSS 571 †Sales Forecasting
DSS 572 Business Statistics
DSS 573 Contemporary Information Technologies
FIN 552 Managerial Finance I
FIN 553 †Managerial Finance II
FMK 727 Legal Issues in Food Marketing
FMK 741 International Food Business
MGT 591 Business Ethics
MGT 592 Empowering Individual Potential for the Practicing Executive
MGT 593 Empowering Groups and Teams for the Practicing Executive
MGT 690 †Leadership and Development

Specialization Courses (13 Required)
Strategy & Policy (4 courses required)

FMK 710 Problem Solving for Food Marketing Managers
FMK 711 Food Marketing Management
FMK 712 How to Prepare and Use the Annual Marketing Plan
FMK 713 Food Marketing Strategy: A Warfare Approach
FMK 714 Strategy and Tactics of Food Pricing
FMK 715 Competitive Analysis
FMK 716 Turning Customer Service into Customer Delight
FMK 717 Ethnic Marketing
FMK 718 Creating and Measuring Customer Value
FMK 719 Private Label Sales and Marketing Strategies
FMK 720 Market Segmentation and Targeted Marketing
FMK 783 Future Issues
FMK 784 Food Industry Summit

Marketing Research (2 courses required)
FMK 721 Qualitative Research Techniques in Food Marketing Research
FMK 722 Quantitative Research Techniques in Food Marketing Research
FMK 723 Food Advertising Research
FMK 724 Marketing Intelligence and Secondary Sources
FMK 725 Understanding the Food Customer and Consumer
FMK 726 New Product Planning

Advertising/Promotion (2 courses required)
FMK 731 How to Create Effective Food Advertising
FMK 732 Making Consumer Promotions More Effective
FMK 733 Making Trade Promotions More Effective

International Marketing (1 courses required)

FMK 742 International Marketing: Emerging Markets
FMK 743 International Marketing: Developed Markets

Food Retailing and Supply Chain (1 course required)
FMK 771 Supply Chain Management
FMK 752 Category Management/Retail Partnerships
FMK 753 Trends in Food Retailing
FMK 754 Food Retailing Tour

Marketing Technology (1 course required)
FMK 761 Food Technology and Packaging
FMK 762 Nutrition: Issues for Food Marketers
FMK 763 Food Marketing and Retail Technology

Foodservice (2 courses required)
FMK 771 The Foodservice Industry
FMK 722 Foodservice Manufacturing and Distribution
FMK 773 On-site and Commercial Foodservice

Capstone Course
(required, 2.0 credits; prerequisite: successful completion of 21 courses beyond Foundation Courses)

FMK 795 †Capstone

Independent Study in Food Marketing
FMK 781 Independent Study in Food Marketing
FMK 782 Independent Study in Food Marketing

†Prerequisite required