The Master of Science degree in Food Marketing requires successful completion of 19 courses, including 9 electives, and a minimum GPA of 3.0. Courses are distributed as follows:
Pre-Requisite (may be waived based upon undergraduate or graduate academic transcript)
FIN 502 Economics Foundation
Food Marketing Strategy (2 courses required)
FMK 710 Problem Solving for Food Marketing Managers
FMK 711 Food Marketing Management
FMK 712 How to Prepare and Use the Annual Marketing Plan
FMK 713 Food Marketing Strategy: A Warfare Approach
FMK 714 Strategy and Tactics of Food Pricing
FMK 715 Competitive Analysis
FMK 716 Turning Customer Service into Customer Delight
FMK 718 Creating and Measuring Customer Value
FMK 720 Market Segmentation and Targeted Marketing
Food Marketing Research and Technology (1 course required)
FMK 721 Qualitative Research Techniques in Food Marketing Research
FMK 722 Quantitative Research Techniques in Food Marketing Research
FMK 723 Food Advertising Research
FMK 724 Marketing Intelligence & Secondary Sources
FMK 725 Understanding the Food Customer and Consumer
Food Marketing Innovation and Product Development (1 course required)
FMK 719 Private Label Sales and Marketing Strategies
FMK 726 New Product Planning
FMK 761 Food Technology and Packaging
FMK 762 Nutrition: Issues for Food Marketers
Food Marketing Promotion (1 course required)
FMK 731 How to Create Effective Food Advertising
FMK 732 Making Consumer Promotions More Effective
FMK 733 Making Trade Promotions More Effective
Food Marketing Channels and Distribution (2 courses required)
FMK 751 Supply Chain Management
FMK 752 Category Management/Retail Partnerships
FMK 753 Trends in Food Retailing
FMK 754 Food Retailing Tour
FMK 763 Food Marketing and Retail Technology
FMK 771 The Foodservice Industry
FMK 772 Foodservice Manufacturing and Distribution
FMK 773 On-site and Commercial Foodservice
International and Ethnic Food Marketing (1 course required)
FMK 717 Ethnic Food Marketing
FMK 741 International Food Business
FMK 742 International Marketing: Emerging Markets
FMK 743 International Marketing: Developed Markets
Special Topics in Food Marketing
FMK 781 Independent Study in Food Marketing
FMK 783 Future Issues in Food Marketing
FMK 784 Food Industry Summit
Required Course
FMK 789 Social and Ethical Issues in Food Marketing
Capstone (required; 3.0 credits; prerequisite: successful completion of 15 courses)
FMK 799 † Masters of Science in Food Marketing Capstone
†Prerequisite required.
