Skip page navigation links
 

HSB News

more news »


Detailed Requirements by Module

The Master of Science degree in Food Marketing requires successful completion of 18 courses, including 8 electives, and a minimum GPA of 3.0.  Courses are distributed as follows:

Pre-Requisite (may be waived based upon undergraduate or graduate academic transcript)

  • FIN 501 Economics Foundation

Food Marketing Strategy (2 courses required)

  • FMK 710    Problem Solving for Food Marketing Managers
  • FMK 711    Food Marketing Management
  • FMK 712    How to Prepare and Use the Annual Marketing Plan
  • FMK 713    Food Marketing Strategy: A Warfare Approach
  • FMK 714    Strategy and Tactics of Food Pricing
  • FMK 715    Competitive Analysis
  • FMK 716    Turning Customer Service into Customer Delight
  • FMK 718    Creating and Measuring Customer Value
  • FMK 719    Private Label Sales and Marketing Strategies
  • FMK 720    Market Segmentation and Targeted Marketing 
  • FMK 726    New Product Planning


Food Marketing Research and Technology (2 courses required)

  • FMK 721    Qualitative Research Techniques in Food Marketing Research
  • FMK 722    Quantitative Research Techniques in Food Marketing Research
  • FMK 723    Food Advertising Research
  • FMK 724    Marketing Intelligence & Secondary Sources
  • FMK 725    Understanding the Food Customer and Consumer
  • FMK 761    Food Technology and Packaging


Food Marketing Promotion (2 courses required)

  • FMK 731    How to Create Effective Food Advertising
  • FMK 732    Making Consumer Promotions More Effective
  • FMK 733    Making Trade Promotions More Effective



Food Marketing Channels and Distribution (1 course required)

  • FMK 751    Supply Chain Management
  • FMK 752    Category Management/Retail Partnerships
  • FMK 753    Trends in Food Retailing
  • FMK 754    Food Retailing Tour
  • FMK 763    Food Marketing and Retail Technology
  • FMK 771    The Foodservice Industry
  • FMK 772    Foodservice Manufacturing and Distribution
  • FMK 773    On-site and Commercial Foodservice


International and Ethnic Food Marketing (1 course required)

  • FMK 717    Ethnic Food Marketing
  • FMK 741    International Food Business
  • FMK 742    International Marketing: Emerging Markets
  • FMK 743    International Marketing: Developed Markets


Social & Ethical Issues (1 course required)

  • BUS 582    Business Ethics

 

Special Topics in Food Marketing

  • FMK 762    Nutrition: Issues for Food Marketers
  • FMK 781    Independent Study in Food Marketing
  • FMK 783    Future Issues in Food Marketing
  • FMK 784    Food Industry Summit

†Prerequisite required.