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Detailed Requirements by Module

The Master of Science degree in Food Marketing requires successful completion of 19 courses, including 9 electives, and a minimum GPA of 3.0.  Courses are distributed as follows:

Pre-Requisite (may be waived based upon undergraduate or graduate academic transcript)

FIN 502 Economics Foundation

Food Marketing Strategy (2 courses required)
FMK 710    Problem Solving for Food Marketing Managers
FMK 711    Food Marketing Management
FMK 712    How to Prepare and Use the Annual Marketing Plan
FMK 713    Food Marketing Strategy: A Warfare Approach
FMK 714    Strategy and Tactics of Food Pricing
FMK 715    Competitive Analysis
FMK 716    Turning Customer Service into Customer Delight
FMK 718    Creating and Measuring Customer Value
FMK 720    Market Segmentation and Targeted Marketing

Food Marketing Research and Technology (1 course required)
FMK 721    Qualitative Research Techniques in Food Marketing Research
FMK 722    Quantitative Research Techniques in Food Marketing Research
FMK 723    Food Advertising Research
FMK 724    Marketing Intelligence & Secondary Sources
FMK 725    Understanding the Food Customer and Consumer

Food Marketing Innovation and Product Development (1 course required)
FMK 719    Private Label Sales and Marketing Strategies
FMK 726    New Product Planning
FMK 761    Food Technology and Packaging
FMK 762    Nutrition: Issues for Food Marketers

Food Marketing Promotion (1 course required)
FMK 731    How to Create Effective Food Advertising
FMK 732    Making Consumer Promotions More Effective
FMK 733    Making Trade Promotions More Effective

Food Marketing Channels and Distribution (2 courses required)
FMK 751    Supply Chain Management
FMK 752    Category Management/Retail Partnerships
FMK 753    Trends in Food Retailing
FMK 754    Food Retailing Tour
FMK 763    Food Marketing and Retail Technology
FMK 771    The Foodservice Industry
FMK 772    Foodservice Manufacturing and Distribution
FMK 773    On-site and Commercial Foodservice

International and Ethnic Food Marketing (1 course required)
FMK 717    Ethnic Food Marketing
FMK 741    International Food Business
FMK 742    International Marketing: Emerging Markets
FMK 743    International Marketing: Developed Markets

Special Topics in Food Marketing
FMK 781    Independent Study in Food Marketing
FMK 783    Future Issues in Food Marketing
FMK 784    Food Industry Summit

Required Course
FMK 789    Social and Ethical Issues in Food Marketing

Capstone (required; 3.0 credits; prerequisite: successful completion of 15 courses)
FMK 799    † Masters of Science in Food Marketing Capstone

†Prerequisite required.