Saint Joseph's University will be offering a very special New Product Launch course to kick-off the New Year. Make 2013 a year of solid growth! Grow your skills, grow your results, grow your potential.
Date: February 1-2, 2013
Time: 8:00 a.m. 5:00 p.m.
Place: ACE Conference Center, Lafayette Hill, PA
Cost: Normal tuition rates apply.
New Product Launch Overview:
In
today’s pharmaceutical, biopharmaceutical, medical devices and diagnostics
markets, the pressure for launch success is greater than ever (fewer launch
opportunities than in the past, higher development budgets, need to replace
revenue lost to generics). This course gives you an opportunity to develop and
practice your launch management skills in the risk-free environment of a new,
sophisticated simulation of today’s healthcare markets. Within the context of
this product launch, you will also deepen your understanding of essential brand
management principles.
The objectives of the seminar are to:
- Enhance decision-making capabilities with emphasis on critical success factors
- Develop high impact strategic brand plans leveraging the company’s strategic planning process
- Hone pre-marketing, segmentation and positioning know-how
- Analyze the promotional and communication effectiveness at the initial stages of the product life cycle
- Manage key stakeholder engagement and market access for launch success
In the simulation used for the seminar, the mission of the team is to launch a new product with maximum return on commercial investment. Teams will have to define their strategy through market, competitor and product profile analyses. They are required to make clear choices about positioning, segmentation, messages and stakeholder prioritization. The teams will then implement their strategy through pre-marketing launch and post-launch phases.
The challenge spans four years of strategic decisions (in just two days), starting with pre-launch marketing activities. It will focus on five key elements: segmentation, positioning, marketing-mix, stakeholder prioritization and market access. Participants will get feedback on their performance after each simulated year and progress in their understanding of key metrics as well as pivotal success drivers during the phases of the launch process.
Practical hands-on decisions will include:
- Pre-launch marketing
- Brand Positioning and differentiation
- Communication messages
- Customer segmentation and targeting
- Promotional mix and market development tools
- Field force allocation
- Physician “ladder of adoption” process
- Market access programs
This course can be taken for academic credit, or as a stand-alone seminar. Industry professionals can earn their Advanced Graduate Certificate in Pharmaceutical & Healthcare Marketing by completing 6 industry-focused courses from our top-ranked MBA program. In-person and online options are available.
Employers may also consider this course as part of a comprehensive training program tailored toward enhancing commercialization results. Performance outcomes from New Product Launch in February 2013 may be benchmarked against results from Capstone in April of 2014 -- demonstrating solid ROI. If you are interested in following this recommendation, you can complete 4 additional courses of your choice, and advance your credentials in just one year.
New Students: To earn academic credit, candidates must complete an online application, submit transcripts, and schedule a 30-minute phone interview for admission to Saint Joseph's University.
Non-Students: To attend the New Product Launch seminar as a non-student, please register below. Non-students may still obtain academic credit upon successful completion of the university's admissions requirements.
For questions about getting started, please contact Christine Anderson, Senior Manager of Executive Relations and Industry Outreach for personalized assistance: 610-660-3157 or chris.anderson@sju.edu
Financial Aid Available:
Financial Aid is available for graduate students regardless of need or credit history. To qualify, candidate must meet the following criteria:
- Must have U.S. citizenship
- Successfully complete application to Saint Joseph's University
- Complete 2012-13 FAFSA Application
- Register for three courses (6 credits) during the Spring Semester (ending April 30, 2013)
Click here for step-by-step instructions on applying for the Stafford Loan Program.
Students following this model can earn their advanced graduate certificate by completing 3 more courses upon completion of the Spring 2013 semester.