Erivan K. Haub School of Business

Pharmaceutical & Healthcare Marketing MBA for Executives

New Product Launch

MAY 27 - 31, 2013

In today’s biopharmaceutical markets, the pressure for launch success is greater than ever.  This New Product Launch course gives you an opportunity to develop and practice your launch management skills in the risk-free environment of a new, sophisticated StratX simulation of today’s healthcare markets.  In the context of this product launch, you will also deepen your understanding of essential brand management principles. Join us for your first class, and receive 2.0 academic credits toward an Advanced Graduate Certificate in Pharmaceutcal & Healthcare Marketing.  

To receive academic credit, each candidate must submit an online application, submit transcripts, and complete a phone interview for admission. Upon completion of the New Product Launch course, students can take any five (5) additional courses online or in-person to earn an Advanced Graduate Certificate:
  • Competitive Analysis
  • Sales Management
  • Strategies for Managed Care
  • Product Management 
  • Health Policy
  • Pricing
  • Pharmacoeconomics
  • Drug/Device Regulations
  • Supply Chain Management
  • Competitive Analysis
  • Global Corporate Strategy     (Dublin, Ireland)

These six courses may also be applied toward a complete Pharmaceutcal & Healthcare Marketing MBA degree.

Dates:  Friday & Saturday November 7-8, 2014. 

Time: Class will be held from 8:30 a.m. – 5:00 p.m. each day.  Breakfast and lunch will be provided.

Place: ACE Conference Center, 800 Ridge Pike, Lafayette Hill, PA 19444.

Who Is Eligible: Pharma and healthcare industry professionals, current and accepted students in the SJU Pharmaceutical & Healthcare Marketing MBA and Certificate Program.

Tuition: Participants and SJU Students will pay the normal tuition rate for 2014-2015.

Lodging: Students may book a room overnight at the ACE Conference Center

Academic Credit: This course can be completed independently as a stand-alone seminar, or as a 2-credit graduate level course. In order to receive academic credit, candidates must officially apply and be accepted into Saint Joseph's University's Pharmaceutical & Healthcare Marketing program.

To Register: Contact Kathy Klarich at or Jon Dart at or call 1-800-SJU-EMBA