Erivan K. Haub School of Business

Pharmaceutical & Healthcare Marketing MBA for Executives

New Product Launch

MAY 27 - 31, 2013

In today’s biopharmaceutical markets, the pressure for launch success is greater than ever.  This Product Launch Excellence course gives you and your team an opportunity to develop and practice your launch management skills in the risk-free environment of a new, sophisticated StratX simulation of today’s healthcare markets.  In the context of this product launch, you will also deepen your understanding of essential brand management principles. Join us for your first class, and receive 2.0 academic credits toward an Advanced Graduate Certificate in Pharmaceutcal & Healthcare Marketing.  

All participants must register by completing an online application. To receive academic credit, each candidate must submit an online application, submit transcripts, and complete a phone interview for admission. Upon completion of the New Product Launch course, admitted students can take any five (5) additional courses online or in-person to earn an Advanced Graduate Certificate:
  • Competitive Analysis
  • Sales Management
  • Strategies for Managed Care
  • Product Management 
  • Health Policy
  • Pricing
  • Pharmacoeconomics
  • Drug/Device Regulations
  • Supply Chain Management
  • Competitive Analysis
  • Global Corporate Strategy     (Dublin, Ireland)

These six courses may also be applied toward a complete Pharmaceutical & Healthcare Marketing MBA degree.

Dates:  Friday & Saturday February 26-27, 2016. 

Time: Class will be held from 8:30 a.m. – 5:00 p.m. each day.  Breakfast and lunch will be provided.

Place: ACE Conference Center, 800 Ridge Pike, Lafayette Hill, PA 19444.

Who Is Eligible: Pharma and healthcare industry professionals, current and accepted students in the SJU Pharmaceutical & Healthcare Marketing MBA and Certificate Program.

SJU Tuition: SJU Students will pay the normal tuition rate for the 2015-2016 Academic Year. Academic credit for this course may involve pre- and post-assignments.

Non Students: Non-students will not receive academic credit from SJU, and no additional coursework or assignments will be required outside of the 2-day seminar. SJU can offer a discounted tuition rate for corporate teams of 4 or more individuals. Contact us for more information.    

Lodging: Students may book a room overnight at the ACE Conference Center

Academic Credit: This course can be completed independently as a stand-alone seminar, or as a 2-credit graduate level course. In order to receive academic credit, candidates must officially apply and be accepted into Saint Joseph's University's Pharmaceutical & Healthcare Marketing program.

Student Registration: Students and Corporate Teams, contact Kathy Klarich at or Jon Dart at or call 1-800-SJU-EMBA