Erivan K. Haub School of Business

Pharmaceutical & Healthcare Marketing MBA for Executives

Business Acumen Course Descriptions

BUS 582 - Business Ethics
The course examines competing ethical claims on the pharmaceutical industry in a market driven, profit seeking economy. The course begins with a discussion of a theoretical framework for moral analysis and proceeds to practical applications in pharmaceutical marketing.

ACC 510/511 - Accounting Foundation
This course deals with financial accounting and reporting, and the understanding of the four basic financial statements: balance sheets, income statements, retained earnings statements, and cash flow statements. It analyzes the role of the manager in the development and use of the preparation of financial statements. The use of key ratios in the analysis of a firm's financial statement is also discussed.

FIN 501 - Economics Foundation
Economics Foundation will familiarize the student with economic analysis: the determination of microeconomic variables, such as the price of a product with its output in individual markets and the determination of macroeconomic variables, such as GNP, the rate of inflation and the rate of unemployment.

FIN  504  FinanceFoundation                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Finance Foundation builds on the material presented in the accounting module. We move from the presentation of the balance sheet, income statement, and statement of cash flows to an analytical framework of these statements employing ratios. We examine the informational content of the ratios both cross-sectionally and in the times series. In addition, we develop the common sized ratio process. We then build on this knowledge by using the ratios to project pro forma statements and examine the consequences of these projections. The module continues with an examination of the cash budgeting process, and concludes with the development of the time value of money concepts.

MPE 530 - Marketing Foundation
The course sets the stage for future study by taking students through the marketing fundamentals beginning with strategy, target marketing and opportunity analysis, then developing product, price, distribution and promotion (the 4 P's), and an introduction to customer driven marketing strategy, all in a managed care context.

DSS 592 - Business Statistics
The overall purpose of the course is to provide an introduction to the basic concepts of inferential statistics, which are important tools to support data-driven decision-making. Your ability to identify situations where these techniques may be effectively applied and to appreciate their potentials, as well as their limitations to solving complex business problems will be developed. The methodology of each technique will be developed and applied in a real business context. Problems of increasing complexity will be used to emphasize problem description and definition. Emphasis will be placed on the interpretation and implementation of computer-generated results using Excel.

MGT 520 - Empowering Individuals and Groups for the Practicing Executive
This course focuses on an organization's most salient resource, the power of its human capital.  It investigates the foundation of, and strategies for, empowering organizational members to manage organizational transformation processes from an executive perspective.  Empowering individuals and groups requires an understanding of how to manage oneself and collectives effectively, creatively, and ethically in work organizations.  This course investigates executive strategies for enhancing individual and collective performance through learning about motivation, perception, individual differences, organizational culture, teams, and change management.  No prerequisites