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The Master's in International Marketing (MIM) program culminates with a study tour to complete your international business education. Each year, you will travel to different continents and visit different countries. It is a deliberate itinerary designed to maximize your exposure to real enterprises and real entrepreneurs around the world, as well as socio-economic developments and trends that will shape the international business climate.
The study tour is designed to foster an awareness of the disparities and opportunities present in developing nations, particularly as they compare to developed countries. You will explore the impact of foreign companies on the social, political, economic, religious and cultural fabric of a society, and comprehend the trade-offs between social responsibility and traditional concepts of shareholder value.
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2011 Study Tour: Greece, Turkey, Switzerland and France
Photos | Journal | Itinerary |
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2010 Study Tour: Hong Kong and Vietnam
Photos | Itinerary |
The 2011 Study Tour, provided the students an opportunity to think critically about the industries in the international arena, they visited a truly developing nation, a nation in crisis and country that was struggling to be counted as a major player in a recession proof industry. The stark differences in the problems faced by the businesses in these three countries were something that needed to be experienced firsthand. This study tour allowed the students to do just that. They visited companies in various industries, from a niche specialty industry like the wine industry to a universal industry like the healthcare industry. They heard from a largely recession proof industry like the entertainment industry to a panel of business men who talked about the importance of a supportive government. These wide array of industries, made this study tour a true learning experience
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