Haub School of Business

Department of Marketing

Curriculum

MARKETING INTERNSHIP (Updated March 2013)

MKT 490 Internship Instructions

MKT 491 Internship Instructions

 

GER Marketing Course Ladder (for the classes of 2011, 2012, and 2013)  Revised 5-10-2011

GEP Marketing Course Ladder (for the class of 2014 and following) Revised 8-15-2012

GER Sports Marketing Course Ladder (for the classes of 2012 and 2013) Revised 5-10-2011

GEP Sports Marketing Course Ladder (for the class of 2014 and following) Revised 8-15-2012

 

 

Updates! 

MKT 650 Environmental Sustainability & Green Marketing Study Tour (MBA students only)

Destination: Athens, Rome, and Venice

December 29, 2011 - January 12, 2012

Engage in a complete cultural immersion of three distinct cultural/business environments - Athens, Rome, and Venice - while learning about key differences in the development of green marketing strategies, implementation of marketing plans, focus on the consumer, impact of regulatory restrictions, empowerment of employees, and impact of culture.  This study tour will combine a variety of business visits with historical/cultural visits to help you strengthen your expertise and leadership abilities in sustainable business decision making.   Prerequisite: Marketing Concepts.

  

Marketing Electives for Fall 2011

2010 - 2011 Academic Catalog

 

New major in Sports Marketing in the Marketing Department (Proposed for Academic Year 2011-2012)

The Marketing Department has developed a proposal to launch a new major in sports marketing.  The proposal is currently undergoing review in the university governance system, and we expect approval in the spring and implementation in the fall.  We have already received authorization to hire a new faculty member in sports marketing.

Rationale

As the sports industry continues to expand, as measured by more leagues, teams and events; interest in fantasy leagues; many more media choices and a huge increase in programming; expanded front office staffs; etc., there is increasing and significant interest in sports business as a career choice.  Admittedly, there are always more people interested in sports jobs (everyone thinks he/she can become "assistant travelling secretary" right away), but these organizations need people, and they typically hire their interns for entry level positions.

Proposed curriculum

Business Core       

MKT 201 Principles of Marketing

 

Major courses - required (3)

MKT 351        The Business of Sports

MKT 353        Sports Marketing

MKT 490        Internship in Sports Marketing

 

Major courses - optional; choose three (3) courses from:

MKT 352        Sports Law

MKT 354        Baseball: Tradition and Business

MKT 3xx         Sports Sales and Selling   

MKT 3xx         Sports Media

MKT 3xx         Sports Licensing and Merchandise

MKT 3xx         Facilities and Game Day Management

MKT 3xx         Managing a College Athletics Department

Additional courses may be added as the program grows.  For example, we could conceivably offer a course in concessions and merchandise management and a course in sports sponsorships.  In addition, preliminary discussions have been held with faculty in finance and decisions sciences regarding possible courses down the road in sports finance and sports statistics.  

 

 

Announcement: Consistent with the spirit of the proposed new SJU curriculum, the Marketing Department is revising its degree requirements to allow more flexibility in course selection.  Under the new curriculum, current upper class students  (i.e., Classes of '11, '12, '13) are responsible for SEVEN upper-division marketing major courses, including Marketing Research, Consumer Behavior, Marketing Communications, Marketing Strategy and any three other marketing courses.

International Marketing has been dropped as a core course.  Upper class students who have already taken International Marketing can use this course to fulfill a General Marketing 300-400 level MKT elective.

GER Common Courses (See Curricula): six courses

GER University Distribution (See Curricula): fourteen courses, including

Mathematics:

  • MAT 105 - Finite Mathematics with Applications in Business or higher
  • MAT 106 - Brief Business Calculus or higher 

Social/Behavioral Science:

  • ECN 101 - Introductory Economics (Micro)
  • ECN 102 - Introductory Economics (Macro)

 

GER Electives: any two courses

Business Foundation: ten courses, including

  • ACC 101 - Concepts of Financial Accounting
  • ACC 102 - Managerial Accounting
  • DSS 210 - Business Statistics
  • DSS 200 - Introduction to Information Systems
  • DSS 220 - Quantitative Methods for Business
  • FIN 200 - Introduction to Finance
  • MGT 110/120 - Essentials of Organizations/Essentials of Management
  • MGT 360 - Legal Environment of Business
  • MKT 201 - Principles of Marketing
  • BUS 495 - Business Policy

 

Major Concentration: All marketing majors must take the following four courses

  • MKT 302 - Consumer Behavior
  • MKT 202 - Marketing Research
  • MKT 301 - Marketing Communications
  • MKT 401 - Marketing Strategy 

Majors must complete three 300-400 level classes in addition to the four listed above. Those majors who wish to specialize in a specific track should take any three courses from the relevant track list.

General Studies Track

  • Any 3 MKT 300-400 level courses.

 

Sports and Entertainment Track (for students through the class of 2013):

  • MKT 342 - Music and Entertainment Law
  • MKT 350 - Event Marketing
  • MKT 351 - The Business of Sports
  • MKT 352 - Sports Law
  • MKT 353 - Sports Marketing
  • MKT 490 - Internship in Marketing: Sports and Entertainment Track

Advertising & Promotion Track:

  • MKT 312 - Selling and Sales Management
  • MKT 321 - Advertising
  • MKT 322 - Advertising and Promotion Management
  • MKT 323 - Media Management
  • MKT 324 - Public Relations and Publicity
  • MKT 490 - Internship in Marketing: Sports and Entertainment Track


International Marketing Track:

  • MKT 315 – Multicultural Marketing
  • MKT 331 – International Marketing
  • ECN 321 – International Economics
  • IBU 363 – International Business Law
  • IBU 420 – International Management
  • MKT 450 – Study Tour

REQUIREMENTS FOR THE MARKETING MINOR

The objective of the minor is to allow HSB students not majoring in marketing and CA&S students to expand their marketing skills so as to further enhance their capabilities in their chosen discipline. The following 6 courses are required for the minor in marketing:

  • MKT 201 - Principles of Marketing
  • MKT 302 - Consumer Behavior
  • MKT 202 - Marketing Research
  • MKT 301 - Marketing Communications
  • MKT 300-400 level elective
  • MKT 401 - Marketing Strategy