MARKETING INTERNSHIP (Updated March 2013)
GEP Marketing Course Ladder (for the class of 2014 and following) Revised 8-15-2012
GEP Sports Marketing Course Ladder (for the class of 2014 and following) Revised 9-16-2014
Announcement: Consistent with the spirit of the proposed new SJU curriculum, the Marketing Department is revising its degree requirements to allow more flexibility in course selection. Under the new curriculum, current upper class students are responsible for SIX upper-division marketing major courses, including Marketing Research, Consumer Behavior, Marketing Communications, Marketing Strategy and any two other marketing courses.
International Marketing has been dropped as a core course. Upper class students who have already taken International Marketing can use this course to fulfill a General Marketing 300-400 level MKT elective.
REQUIREMENTS FOR THE MARKETING MINOR
The objective of the minor is to allow HSB students not majoring in marketing and CA&S students to expand their marketing skills so as to further enhance their capabilities in their chosen discipline. The following 6 courses are required for the minor in marketing:
- ECN 101 - Microeconomics
- MKT 201 - Principles of Marketing
- MKT 302 - Consumer Behavior
- MKT 202 - Marketing Research
- MKT 301 - Marketing Communications
- MKT 401 - Marketing Strategy