Haub School of Business

Department of Marketing

Welcome to the Department of Marketing

We are a department of 11 faculty members, over 400 undergraduates majoring in marketing and sports marketing, and over 100 students in other programs in the department, including the communications major and minor, the music industry minor, and forthcoming minors in sports marketing and in entertainment marketing.  We also have approximately 50 graduate students in our Master's In International Marketing Program.

BRANDS, CHARITIES, SPORTS TEAMS, ENTERTAINERS, COMPANIES, IDEAS, EVENTS--

What do they have in common? They all depend on marketing to stand out from the crowd and engage the target audience. 

The Saint Joseph's University Marketing Program provides our students with the knowledge, skills, and experience they need to stand out from the crowd in today's ever-changing and challenging marketplace. As an SJU Marketing Major, you will become versed in the latest promotional techniques, digital media options and consumer behavior trends, while developing a solid founcdation of Marketing Theory. Our strong industry ties  offer ample "real world" insights via guest speakers, field trips, case studies and internships.   

You will also get plenty of practive designing actual Marketing plans, promotional campaigns, and research projects. You will intereact with a diverse faculty comprised of world-renowed scholors, industry experts and corporate executives. 

Most important, as an SJU Marketing graduate, you will have the edgein getting the job of your dreams. In addition to general Marketing, we offer programs in Advertising & Promotion, Sports, Entertainment, Public Relations, and Digital Media. So whether your goal is to become an advertising icon, a team executive, an event planner, or an Internet whiz, an SJU Marketing degree is your ticket to success!

Good luck with your choice of colleges and we hope to see you here on Hawk Hill! The Hawk Will Never Die!

 

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