Haub School of Business

Pharmaceutical & Healthcare Marketing

Curriculum

The Pharmaceutical & Healthcare Marketing major provides students with Co-op and traditional four year options. In each of these offerings, students study the global pharmaceutical industry, pharmaceutical marketing research, pharmaceutical marketing promotion, the pharmaceutical channels (supply chain) and pharmaceutical marketing strategy.

Students can opt to study abroad for a semester in Europe, Australia or Asia.  All academic decisions are discussed with our majors' academic advisor, the William F. Leahy Advising Center and Co-op Education offices to see what is best for our students' educational experience.

GER Common Courses: six courses

GER University Distribution: fourteen courses, including

  • Natural Science
    • BIO 161 - The Human Organism
    • BIO 164 - Introduction to Pharmacology
  • Mathematics - one of the following two-course sequences:
    • MAT 105 - Finite Mathematics with Applications in Business and MAT 106 - Brief Business Calculus
    • MAT 155-156 - Calculus for Biology and Social Science
    • MAT 161-162 - Calculus I-II
  • Social/Behavioral Science:
    • ECN 101 - Introductory Economics (Micro)
    • ECN 102 - Introductory Economics (Macro)


GER Electives:
any three courses

Business Foundation: ten courses, including

  • ACC 101 - Financial Accounting
  • ACC 102 - Managerial Accounting
  • DSS 200 - Introduction to Information Systems
  • DSS 210 - Introduction to Statistics
  • DSS 220 - Quantitative Methods
  • FIN 200 - Introduction to Finance
  • MGT 121 - Essentials of Management
  • MGT 360 - Legal Environment of Business
  • MKT 201 - Principles of Marketing
  • BUS 495 - Business Policy


Major Concentration: six courses

  • PMK 211 - Pharmaceutical Marketing Environment
  • PMK 221 - Pharmaceutical & Healthcare Marketing Research
  • PMK 331 - Pharmaceutical Sales Management
  • PMK 341 - Pharmaceutical Supply Chain Management and Pricing
  • PMK 351 - Pharmaceutical Promotions Management
  • PMK 461 - Pharmaceutical Marketing Strategy & Planning I

Other Pharmceuitcal & Healthcare Marketing Course Options:

  • PMK 180 - Patient Access to Healthcare (Servicing Learning Course)
  • PMK 465 - Advanced Marketing Research
  • PMK 471 - Pharmaceutical Marketing Strategy & Planning II
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