Food Industry Summit 2014
Leveraging Omni-Channel Marketing with the Connected Consumer
Saint Joseph's University Food Marketing Program is pleased to host the eighth annual Food Industry Summit. These continue to be challenging times for the Food Industry. Communicating and conducting business with our customers and consumers is changing at a rapid pace, demanding major shifts in Marketing dollars. Understanding how they think and shop is critical.
Join the industry as the internationally renowned Food Marketing program presents a one day summit to gain insights on Omni-Channel Marketing and how retailers and manufacturers are leveraging digital technology with traditional media to make things happen at retail. The topic for 2014 is “Leveraging Omni-Channel Marketing with the Connected Food Consumer”. The Omni Channel consumer wants a seamless experience through all available shopping channels. From “old” (bricks and mortar, TV, Radio, Print (Direct Mail, Catalogs, Magazines, Circulars) to “new” (Smart Phones, Tablets, Computers). Come hear how some of the best food brands are handling this topic.
The presentations are followed by a question and answer period. There is also plenty of time to network in the morning, lunch, and afternoon.
|Campbell's||Mike Senackerib, Senior Vice President and Chief Marketing Officer|
|Walgreens||Jasbir Patel, Vice President Omni-Channel|
|Dunkin Donuts||Jessica Gioglio, Director of Social Media|
|Nestle||Michael Moore, Director of E-Commerce Nestle Purina PetCare|
|Catalina||John Caron, Vice President of Marketing|
|Daymon||Janet Oak, Senior Director of Strategy and Insights|
|Accenture||Mariann Lord, Managing Director
Look what our attendees had to say about the event!
- "I like the one-day format. The roster of speakers was impressive, yet there was still time to socialize and network with industry peers." - Jill S.
"I liked the variety of speakers and the perspective they provide." -Laura E.
- "Speakers did a great job and it was very relevant to what is going on in the manufacturing and retail world." - Meredith H.
- "A heavy hitting lineup from the Food Industry. Very impressive." - Josh P.
- "I enjoyed how each speaker was from a different spectrum of the food industry." - Dana P.