Haub School of Business

Sports Marketing

PHILAHOOPS

Philahoops is a multi-platform enterprise dedicated to covering Philadelphia's six Division I college basketball teams: Drexel, La Salle, Penn, Temple, Saint Joseph's, and Villanova.

Aaron Bracy ‘98 M.S. ‘99, a longtime fan of Philadelphia college basketball and an experienced sports journalist launched Philahoops in December 2010.

In 2012, Sports Marketing entered into a partnership with Philahoops to provide our majors with internships that will give them valuable insight into the evolving communications technology that is changing the way collegiate athletics are covered.

"I'm thrilled to have our students work with Mr. Bracy and the Philahoops staff," said Sports Marketing Chairman, Dr. John B. Lord '71. "They've changed with way Philadelphia college basketball is covered. They bring fans closer than ever to the players and coaches and provide detailed 24/7 analysis on every team in the city. Philahoops is a rising star in sports journalism and I'm proud Sports Marketing students will be working with them."

 

philahoops