The University's official colors are Crimson and Gray. These colors are closely connected to the history of Saint Joseph's University, and to ensure that they are easily incorporated into all branded applications, the following palettes have been selected.
Primary
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PMS: 201 |
PMS: Cool Gray 11 |
The primary colors used for the logotype and identity signature are based on the Pantone Matching System (PMS). Wherever possible, crimson and gray should be used to anchor all major communications pieces, creating a strong, immediate association with Saint Joseph's University. This is especially true for primary external audiences such as undergraduates.
Because crimson and gray are so critical to SJU’s identity, they should always be featured prominently, even where they aren’t used as the primary colors.
Secondary
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177-54-19 |
77-165-225 |
0-73-63 |
Because crimson and gray cannot realistically be used as the exclusive colors in every application, a series of secondary colors have been developed to help each piece look unique and to give the designer more choices. Use of this palatte can give a piece a more youthful or professional feel, depending on the colors selected. Shown here are a few examples of these colors (RGB values shown). The full collection can be found in the printed SJU style guide, available soon, or by consulting the Saint Joseph's University Press.
Special Applications
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PMS: 877 (Silver) |
PMS: 872 (Gold) |
SJU's third color palette combines the primary identity colors with metallic gold and silver. These colors may be considered for special applications (e.g. invitations, special documents, gift items etc.). The color sampler to the right only features PMS colors. These metallic PMS colors may also be substituted with metallic foil stamps.
Web
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#A00000 |
#726A5F |
#9B8230 |