Marketing Communications

Logos and Branding

University Logos

Logo Small

Adopted in 2006, Saint Joseph's University's graphic identity consists of two parts:

  1. The logotype, consisting of the Institution’s initials with the icon of a lily (the liturgical flower of Saint Joseph) above the letter ‘J’.
  2. The logotype combined with the full name of the Institution, stacked or in one line (shown in one line above). This is the official identity signature for Saint Joseph's University.

The following list outlines the basic rules for working with logos:

  • Maintain the proportions of the logo.
  • Do not obscure any part of the logo.
  • Do not add a drop shadow or any other special effects to the logo.


The SJU logotype may be used isolated from the university name and in conjunction with other images or typographic elements. As such, the logotype serves as an identification icon and it may be applied to any electronic, print, or environmental application.

SJU Logotype
File Types
SJU Red

PMS 201

High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg

SJU Black

Black

High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg

SJU White

White

High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg


When using the words "Saint Joseph's University" with the logotype, the signature logo must be used. No other fonts, sizes, or positions of the University signature should be used.

Signature Logos
File Types
Grey
Standard Signature

High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg

White Signature Alternate Lettering
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg
All Black All-Black Signature
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg
All White All-White Signature
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg

A "stacked" version of the signature is also available for occasions when the standard layout of the signature cannot fit onto a printed piece.

Stacked Logos
File Types
Gray
Standard Signature

High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg

White Signature Alternate Lettering
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg
All Black All-Black Signature
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg
All White All-White Signature
High-Res: .bmp, .tif, .eps
Low-Res: .gif, .jpg