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Resources for Marketing Background
The Blackwell Encyclopedic Dictionary of Marketing
Drexel Library Reference (1st fl.) HD30.15 .B463 1997 v.4
(view catalog record)
Market Research The American Marketplace is a reference that provides in-depth marketing
analysis, based upon the latest data collected mainly from the federal
government.
Over 200 Industry Profiles on small and large industries. These 12- to 15-page reports cover the industry's competitive landscape, operations & technology, regulations, challenges, trends and financial performance.
Brands and Their Companies
Drexel Library Reference T223.V4 A25
(view catalog record)
Focused primarily on consumer goods, this set provides a current and accurate source of information about companies and brands.
Market Share Reporter
Drexel Library Information Desk (1st fl.) HF5410 .M35 current edition -- for previous editions: (view catalog record)
Market share data can be located in articles and reports by using the subject phrase market share and the company name, product or industry.
 Datamonitor Industry Profiles - (in Business Source Complete: using the  Business Searching Interface (BSI)) -  American Demographics  Best Customers: Demographics of Consumer Demand / by the editors of New Strategist Publications
Drexel Library Reference (1st fl.) HC79.C6 R87 2005
(view catalog record)
Lifestyle Market Analyst (SRDS)
Drexel Library Information Desk (1st fl.) HF5415.33.U6 L54 current edition -- for previous editions: (view catalog record)
"The Consumer Expenditure Survey (CE) program consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau - the quarterly Interview survey and the Diary survey - that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics."
Why People Buy
Drexel Library Book shelves (2nd fl.) HF5415.3.O84 1987
(view catalog record)
Why We Buy: The Science of Shopping
Drexel Library Book shelves (2nd fl.) HF5415.2 .U53 1999
(view catalog record)
American Demographics Brandweek International Journal of Consumer Studies International Journal of Market Research Journal of Consumer Marketing Journal of Marketing JMR: Journal of Marketing Research Journal of Popular Culture Journal of Retailing Marketing Intelligence & Planning Sales & Marketing Management Locate additional journals by using the Library’s E-journal locator - by "Subject". PsycARTICLES - This psychology database include articles that relate to consumer behavior and preferences.
This psychology database include articles that relate to consumer behavior and preferences.
Covers sociology and related disciplines in the social and behavioral sciences, including Business topics.
Advertising Marketing
See also:
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