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Resources for Pharmaceutical Marketing


Drugs


Content includes concise and clinically-relevant drug monographs for all U.S. prescription drugs, hard-to-find herbal and nutritional supplements, over-the-counter products and new and investigational drugs. It also includes revised information on FDA changes. The books Complete Guide to Prescription & Nonprescription Drugs and Lexi-PAL Drug Guide are included in the database.


Restricted to SJU Pharmaceutical Medicine Dictionary  (via Credo Reference - More Information)

PDR: Physicians' Desk Reference
Drexel Library Reference (1st fl.) RS356 .P45  2008    (view catalog record)
This annual contains information on more than 2,500 specific pharmaceutical products. Entries are provided by the product manufacturers and include an exact copy of the products’ FDA-approved labeling. Indexed by brand and generic name, product category, and manufacturer, including a color photographic index of the drug and/or packaging.

PDR Guide to Drug Iinteractions, Side Effects, and Indications
Drexel Library Reference (1st fl.) RS75 .P37 2006  2006       (view catalog record)

Physicians' Desk Reference for Nonprescription Drugs and Dietary Supplements
Drexel Library Reference (1st fl.) RM671.A1 .P48  2008       (view catalog record)





Drug Development and Clinical Trials

Drugs : From Discovery to Approval
Drexel Library Book shelves (1st fl.) RM301.25 .N5 2004 (view catalog record)

Restricted to SJU Drug Discovery & Development Find it @ SJU

ClinicalTrials.gov provides regularly updated information about federally and privately supported clinical research in human volunteers.



Articles





Selected Journals & Magazines

Restricted to SJU Drug Store News Find it @ SJU

Restricted to SJU Journal of Medical Marketing Find it @ SJU

Restricted to SJU Med Ad News Find it @ SJU

Restricted to SJUMedical Marketing & Media  Find it @ SJU

Restricted to SJU Pharmaceutical Executive Find it @ SJU

Restricted to SJU Pharmaceutical Technology Find it @ SJU

      Locate additional journals by using the Library’s E-journal locator - by "Subject".



Companies

Covers public and private companies, as well as divisions and subsidiaries.
The Pharmaceuticals industry page lists top companies covered in Hoover’s: Top Companies


Coverage of public companies, both U.S. and foreign.


Restricted to SJUDatamonitor Company Profiles  (in Business Source Premier  - More Information)
Reports on the top 10,000 business entities in the world


 See also Resources for Business: Company Research



    Ranked Lists:



Business Rankings Annual
Information Desk (1st fl.) HG4050 .B88 current edition -- for previous editions: (view catalog record)


Analysis

Seeking Alpha is the leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters.

View free industry video interviews with expert analysts and business leaders. New content is added often.

 
 See also Resources for Business: Stocks - Stock Analyst Reports


 See also Resources for Business: Industry Research




Statistics



Consult the Industry Survey for Healthcare: Pharmaceuticals (for U.S.) and the Global Industry Surveys for Healthcare: Pharmaceuticals (separate reports for Asia and for Europe). Each survey includes comparative company analysis data, including operating revenues, net income, profit ratios, balance sheet ratios, equity ratios, and per-share data. Also in NetAdvantage: Comparative Company Analysis data for the industry sector and region (Asia, Europe, and U.S.) downloadable into an Excel spreadsheet.


A concise, 1-page report on the Drug Industry written by a Value Line analyst includes composite statistics and investment considerations.

The Association of Research-based Pharmaceutical Companies (VFA) is the trade organization of research-based pharmaceutical companies in Germany. 45 leading research-based pharmaceutical companies are organized in the VFA. The association offers approximately 50 charts for downloading.


 See also Resources for Business: Ratios



Sales and Marketing

Insider's Guide to the World of Pharmaceutical Sales, 8th edition
Drexel Library Book shelves (2nd fl.) HD9666.5 .W55  2005 (8th ed.)     (view catalog record)

An integrated database providing key business intelligence on countries and markets. GMID provides users with historical statistics (from 1977) and forecasts, analysis of consumers' lifestyles and information sources, plus full-text market analysis.

Market Share Reporter
Information Desk (1st fl.) HF5410 .M35  current edition -- for previous editions: (view catalog record)

Market research reports. Search by company name, product, or subject, or browse by broad industry area (Health and Medical).

Ranked lists of top drugs (OTC, generic, brand name, etc.).

  
See also Resources for Marketing




Associations




Trade organization representing pharmaceutical research and biotechnology companies in the U.S.

    

See also:

Resources for Business: Industry Research

Resources for Health Services




Cynthia H. Slater
Business Reference Librarian
Saint Joseph's University
Last revision / review:  May 29, 2008
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