|
|
|
|
|
|
||
| |
||
|
Resources for Business: Advertising
Background
The Advertising Age Encyclopedia of Advertising
Advertising Ratios & Budgets
Drexel Library Service Desk (1st fl.) - Permanent Reserve HF5801.A344
(view catalog record)
This detailed report covers over 5,000 companies and 300 industries with historical 2005 advertising budgets, 2006 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2006 and 2007 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries.
Table of Contents Sample of content An extensi ve collection of advertising-related links from The University of Texas at Austin Department of Advertising.
The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America.
The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.
The Advertiser Database contains exclusive information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. classifications and other key data.
Brands and Their Companies
Drexel Library Reference (1st fl.) T223.V4A25
(view catalog record)
Two-volume guide to over 250,000 consumer-oriented trade names providing names and addresses of their manufacturers, importers, marketers, or distributors.
SRDS Consumer Magazine Advertising Source
Campbell Library Reference HF5905 .S725
(view catalog record)
SRDS Interactive Advertising Source: The Marketing Professional's Complete Source for Interactive Media and Marketing Opportunities
Campbell Library Reference HF5415.1264 .S65
(view catalog record)
SRDS Hispanic Media & Market Source
Campbell Library Reference HF5410 .H56
(view catalog record)
SRDS Newspaper Advertising Source
Campbell Library Reference HF5905 .S73
(view catalog record)
 Advertising & society review  Advertising Age Adweek B to B Weekly magazine covers the British advertising industry. International Journal of Advertising Journal of Advertising Journal of Advertising Research Journal of Current Issues & Research in Advertising Mediaweek Response: Multi-channel Direct Advertising Shoot (trade) The project includes over 7,000 ads, mainly from U.S. publications dating between 1911 and 1955
View details about the latest winners and search the archive of winners back to 1960. Founded in 1959, the Clio Awards are the world’s most recognized international advertising awards competition.
Searchable archive of 9,000 images and publications from the early years of American advertising (1850-1920).
Collection of vintage radio commercials
View television commercials from the 1950s and 1960s.
Advertising
See also:
|
|||||||
