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Resources for Business: International Marketing
Background
The Global Competitiveness Report
Drexel Library Information Desk (1st fl.) HF1414 .G559 2007/2008 current edition --previous editions: (view catalog record)
"The 2007-2008 Report contains:
• Detailed country competitiveness profiles of 131 economies • Data tables for survey and hard data variables ranking profiled economies • Global rankings: the Global Competitiveness Index and the Business Competitiveness Index, measuring growth and productivity, respectively • Exclusive data from the Executive Opinion Survey, with over 11,000 responses from business leaders worldwide. Produced in collaboration with a distinguished group of international scholars and a global network of over 130 leading national research institutes and business organizations, the Report also showcases the latest thinking and research on issues of immediate relevance for business leaders and policy-makers." Publication information Sample report: (Finland) Handbook of cross-cultural marketing
Drexel Library Book shelves (2nd fl.) HF5415 .H393 1998
(view catalog record)
A helpful volume to assist companies to better understand, relate to, and work with their clients and counterparts from various cultures worldwide. Divided into "Premarketing," "Marketing," and "Postmarketing" areas, the handbook is chock full of marketing success stories and blunders, which have been arranged carefully to demonstrate the benefits of tolerance and respect for cultural differences in conducting business on a global scale.
Mastering global markets : strategies for today's trade globalist
Drexel Library HF1416 .C955 2004 (view catalog record)
CultureGrams
Drexel Library Reference (1st fl.) GT1 .C847
(view catalog record)
Presents a four-page description of 143 countries including background , general culture, customs and courtesies, lifestyle, and more.
Includes biingual business dictionaries for French, German, and Spanish.
International organizations. Encyclopedia of Associations
Drexel Library Information Desk (1st fl.) HS17 .G154 (view catalog record)
Indexes nonprofit organizations that are international in scope, membership, or interest. Each entry contains a description of the organization, list of publications, and directory information.
Articles Begin your research here for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Coverage is international. You may limit your search by Location (select from a list)
A collection of popular business magazines, scholarly journals and trade publications, including many titles in management. Coverage is international. You may limit your search using Geographic Terms (you may browse a list and select one or more to paste into the search). BSC content includes Datamonitor company profiles; detailed reports for 10,000 of the largest companies in the world, and Datamonitor industry profiles covering markets domestic and foreign.
Use LexisNexis to retrieve articles in newspapers (national, international, and regional/local), press releases, and coverage in trade publications
Selected Journals  International marketing review  Journal of international marketing
An integrated database providing key business intelligence on countries and markets. Euromonitor Passport Reference provides users with historical statistics (from 1977) and forecasts, analysis of consumers' lifestyles, information sources, plus full-text market analysis.
Market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
Datamonitor Industry Profiles - (in Business Source Complete: using the  Business Searching Interface (BSI)) -  Market Research Library U.S. Commercial Service
GLOBUS provides current and historical trade-related releases, international market research, trade opportunities, country analysis, and National Trade Data Bank (NTDB).provides access to Country Commercial Guides, Market Research reports, and Best Market reports.
See also: International Marketing See also:
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