Degree Requirements

The Master of Science degree in Food Marketing requires successful completion within six (6) years of 24 courses, including 5 electives, and a minimum GPA of 3.0. Courses are distributed as follows:

Marketing Strategy and Policy (4 courses required)

FMK 710

Problem Solving for Food Marketing Managers

FMK 711

Food Marketing Management

FMK 712

How to Prepare and Use the Annual Marketing Plan

FMK 713

Food Marketing Strategy: A Warfare Approach

FMK 714

Strategy and Tactics of Food Pricing

FMK 715

Competitive Analysis

FMK 716

Turning Customer Service into Customer Delight

FMK 717

Ethnic Marketing

FMK 718

Creating and Measuring Customer Value

FMK 719

Private Label Sales and Marketing Strategies

FMK 720

Market Segmentation and Targeted Marketing

Marketing Research (2 courses required)

FMK 721

Qualitative Research Techniques in Food Marketing Research

FMK 722

Quantitative Research Techniques in Food Marketing Research

FMK 723

Food Advertising Research

FMK 724

Marketing Intelligence & Secondary Sources

FMK 725

Understanding the Food Customer and Consumer

FMK 726

New Product Planning

Advertising/Promotion (2 courses required)

FMK 731

How to Create Effective Food Advertising

FMK 732

Making Consumer Promotions More Effective

FMK 733

Making Trade Promotions More Effective

International Marketing (2 courses required)

FMK 741

International Food Business

FMK 742

International Marketing: Emerging Markets

FMK 743

International Marketing: Developed Markets

Food Retailing and Supply Chain (1 course required)

FMK 751

Supply Chain Management

FMK 752

Category Management/Retail Partnerships

FMK 753

Trends in Food Retailing

FMK 754

Food Retailing Tour

DSS 571

†Sales Forecasting

Marketing Technology (2 courses required)

FMK 761

Food Technology and Packaging

FMK 762

Nutrition: Issues for Food Marketers

FMK 763

Food Marketing and Retail Technology

DSS 573

Contemporary Information Technologies

Foodservice (1 course required)

FMK 771

The Foodservice Industry

FMK 772

Foodservice Manufacturing and Distribution

FMK 773

On-site and Commercial Foodservice

Management (1 course required)

MGT 592

Empowering Individual Potential for the Practicing Executive

MGT 593

Empowering Groups & Teams for the Practicing Executive

MGT 690

†Leadership and Development

Finance/Accounting (2 courses required)

ACC 580

Managerial Accounting I

ACC 581

†Managerial Accounting II

FIN 552

Managerial Finance I

FIN 553

†Managerial Finance II

DSS 572

Business Statistics

Ethics (1 course required)

MGT 591

Business Ethics

Capstone (required; 2.0 credits; prerequisite: successful completion of 20 courses)

FMK 795


Other Courses

FMK 727

Legal Issues in Food Marketing

FMK 781

Independent Study in Food Marketing

FMK 781

Independent Study in Food Marketing

FMK 783

Future Issues

FMK 784

Food Industry Summit



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