Degree Requirements
The Master of Science degree in Food Marketing requires successful completion within six (6) years of 24 courses, including 5 electives, and a minimum GPA of 3.0. Courses are distributed as follows:
Marketing Strategy and Policy (4 courses required)
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Problem Solving for Food Marketing Managers |
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FMK 711 |
Food Marketing Management |
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How to Prepare and Use the Annual Marketing Plan |
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Food Marketing Strategy: A Warfare Approach |
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Strategy and Tactics of Food Pricing |
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Competitive Analysis |
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Turning Customer Service into Customer Delight |
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Ethnic Marketing |
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Creating and Measuring Customer Value |
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Private Label Sales and Marketing Strategies |
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Market Segmentation and Targeted Marketing |
Marketing Research (2 courses required)
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Qualitative Research Techniques in Food Marketing Research |
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Quantitative Research Techniques in Food Marketing Research |
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Food Advertising Research |
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Marketing Intelligence & Secondary Sources |
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Understanding the Food Customer and Consumer |
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New Product Planning |
Advertising/Promotion (2 courses required)
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How to Create Effective Food Advertising |
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Making Consumer Promotions More Effective |
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Making Trade Promotions More Effective |
International Marketing (2 courses required)
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International Food Business |
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International Marketing: Emerging Markets |
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International Marketing: Developed Markets |
Food Retailing and Supply Chain (1 course required)
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Supply Chain Management |
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Category Management/Retail Partnerships |
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Trends in Food Retailing |
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Food Retailing Tour |
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†Sales Forecasting |
Marketing Technology (2 courses required)
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Food Technology and Packaging |
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Nutrition: Issues for Food Marketers |
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Food Marketing and Retail Technology |
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Contemporary Information Technologies |
Foodservice (1 course required)
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The Foodservice Industry |
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Foodservice Manufacturing and Distribution |
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On-site and Commercial Foodservice |
Management (1 course required)
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Empowering Individual Potential for the Practicing Executive |
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Empowering Groups & Teams for the Practicing Executive |
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†Leadership and Development |
Finance/Accounting (2 courses required)
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Managerial Accounting I |
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†Managerial Accounting II |
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Managerial Finance I |
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†Managerial Finance II |
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Business Statistics |
Ethics (1 course required)
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Business Ethics |
Capstone (required; 2.0 credits; prerequisite: successful completion of 20 courses)
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FMK 795 |
†Capstone |
Other Courses
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Legal Issues in Food Marketing |
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Independent Study in Food Marketing |
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Independent Study in Food Marketing |
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Future Issues |
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Food Industry Summit |
