The Marketing Department provides a rigorous education in the theory and practice of marketing while also creating opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. With tracks in general marketing, sports and entertainment, advertising and promotion and international marketing, students are able to hone their skills in more specific disciplines and make contacts in the industries into which they will enter.
With courses covering consumer behavior, marketing research and marketing strategy, students are able to study the broad scope of the field of marketing and understand the ever-changing market from the perspective of both producers and consumers. The upper level marketing courses available bring majors to a greater understanding of specific real-world scenarios in both upper- and entry-level business positions. These courses allow SJU graduates to leave Hawk Hill with a more well-rounded knowledge of ethics, strategy, foreign affairs, budgeting and more, that will make them more versatile and desired in their field.
Graduates of Saint Joseph’s Marketing Department have moved on to careers in sales, consumer products/retail, finance, communications, entertainment, health, and a number of other industries. Hershey Foods, Comcast, Morgan Stanley, and Urban Outfitters are just a few of the organizations who have hired SJU grads.
Want to get involved? The student chapter of the American Marketing Association is a great way to do that. The group is in charge of hosting marketing-related events on campus, including service projects and guest speakers, while also providing real-time experience for students. You could also try the campus radio station – Radio 1851 – and its record label, 1851 Records (founded by professor and former radio exec Dr. David Allan) to gain experience in entertainment marketing. Study tours to various countries led by Dr. Diane Phillips are also available. You could also try the campus radio station – Radio 1851 – and its record label, 1851 Records to gain experience in entertainment marketing. Study tours to various countries are also available.