Carolyn Choh Fleming
Professor of Pharmaceutical Marketing
Professor Carolyn Fleming is a full-time professor of Marketing at Saint Joseph's University. She teaches in both the graduate and undergraduate Pharmaceutical marketing and International Marketing departments. She joined Saint Joseph's after a 15- year career in sales and marketing both domestically and globally, primarily in the pharmaceutical industry.
A native of Singapore, Professor Fleming was born in Malaysia, and grew up in Malaysia, Japan and Hong Kong. She speaks Mandarin, Cantonese and some Japanese. After completing her studies in Asian Studies and Biochemistry at Cornell University, she continued there to complete her MBA. She joined Corning Glass International after pursuing her MBA, and worked on the feasibility and transfer of several manufacturing lines from New York to Brazil. She left Corning to work at Yankelovich, Clancy Shulman, on the Pacific MonitorT. This was a proprietary forecasting tool for forecasting trends in Asia Pacific and its impact on major markets for clients such as Steelcase, CNN, AT&T, Embassy Suites, American Express and Waste Management.
Her experience in pharmaceuticals ranges from sales at Rhone Poulenc Rorer (now Sanofi-Aventis) and marketing at Forest Labs, Wyeth, Gynétics and teaching at Saint Joseph's University, a top-ranked Executive Pharmaceutical MBA program. In Asia, she had helped local affiliates establish a women's health market for Wyeth International, competing against centuries-old traditions and entrenched "holistic" medicines. She also handled anti-generic issues emerging from Taiwan manufacturers, logistical issues in transferring technology from the US to Ireland, and regulatory and pricing issues within individual Asian submarkets. Professor Fleming has also consulted for Rototech, and was involved in the import/export of power surge protectors, bulk printing, gift accessories and small electronic components. Her work involved manufacturing products in Hong Kong and China and importing them into the US. At SJU, Professor Fleming continues to teach and conduct research on the Pacific Rim, particularly in the healthcare and pharmaceutical sector.
Professor Fleming has also been a visiting professor at Nanjing Pharmaceutical Institute in Nanjing, China. In March 2005, Professor Fleming led a graduate study tour to key ASEAN countries- Singapore, Malaysia and Thailand, as well as Hong Kong and Shenzhen. The tour examined key industries of shipping, consumer products (visiting Nike and Coca-Cola) and the impact of the new retail laws in China-visits with Wal-Mart and Starbucks. She is also active in the China CEO Club of the World Trade Center of Greater Philadelphia, serving as the academic advisor and helping secure speakers on specific China issues. She has been invited to present research and teach in Singapore at the Nanyang Polytechnic and the Singapore Polytechnic. The WTC of Greater Philadelphia invited Professor Fleming to speak on the "Changing Landscape China " in 2004 as well as IP issues in Asia Pacific in 2005. She also is the faculty advisor to the Masters International Marketing (MIM) club, the Pharmaceutical Marketing Students Organization (PMSO) and serves on the admissions committee of the Executive Pharmaceutical MBA program at Saint Joseph's University.
