Dr. Diane M.  Phillips

Assistant Professor and Chair, Marketing Department

Ph.D. in Marketing: The Pennsylvania State University, 1999;
Master of Science in Marketing: Texas A&M University 1991;
Bachelor of Science in Marketing: The Pennsylvania State University 1988.


Academic Positions Held

Assistant Professor of Food Marketing, Saint Joseph's University (August 1997 - present)


Other Positions

Instructor of Marketing Policies and Programs, The Pennsylvania State University, Summer 1996, Fall 1996, Spring 1997, Summer 1997.

Adjunct Professor of Psychology, Juniata College, Fall 1995.

Instructor of Consumer Behavior, The Pennsylvania State University, Summer 1994, Fall 1994, Summer 1995, Fall 1995, Spring 1996.

Instructor of Independent Studies in Consumer Behavior, The Pennsylvania State University, Spring 1995, Spring 1996, Spring 1997, and Summer 1997.

Instructor of Principles of Marketing, The Pennsylvania State University, Summer 1993.

Marketing Representative, Minitab, Inc. February 1992-August 1992.

Marketing Consultant, Technology Business Development (a division of the Texas A&M University System) January 1990-August 1991.

Marketing Assistant Exxon, USA January 1989-January 1990.


Courses Taught

Consumer and Buyer Behavior
Marketing Communications
Marketing Communications for Pennsylvania Specialty Foods
Marketing Management (MBA-level)
Principles of Marketing
Social Psychology
Selected topics and seminars at the EMBA and Executive level


Career and Professional Awards: Teaching Awards

Certificate of Merit: Teaching (1998-1999). Awarded to faculty who demonstrate 
excellence in teaching at Saint Joseph's University.

Smeal College Teaching Fellow (1996). Awarded to individuals who demonstrate excellence in teaching at the Penn State University.


Recent Professional Leadership 

Editorial Review Board - Association for Consumer Research Conference (1996 - present)
Editorial Review Board - Academy of Marketing Science Annual Conference (1997- 1999)
Editorial Review Board - European Association for Consumer Research Conference (1998-1999)
Discussant for the Academy of Marketing Science Annual Conference - Consumer Behavior Track (1997)
Assistant to Conference Chair - Association for Consumer Research Conference, Boston, MA (1994)
Editorial Review Board - Academy of Marketing Science Annual Conference (1997- 1999)


Consulting

Selected promotional and strategy work for organizations that have a mission to preserve farmland and the environment.


Research Areas

Consumer Psychology, Consumer Behavior, Advertising Effectiveness, Creating and Predicting Customer Satisfaction, Marketing Specialty Foods, Researching Perceptions of Organic and Biotech Foods.


Current Projects

Similarities and Differences in How Young and Elderly Consumers Perceive Advertising. Co-authored with John Stanton.

The Process of Persuasion During Mental Simulation.

Communications Strategies Motivating Repurchase Of Healthy Food Products.

Consumer Perceptions of Biotechnology. Principle investigator in a 4-year USDA funded study with The Food Policy Institute.


Representative Publications

Phillips, Diane M. and Hans Baumgartner (2002), The Role of Consumption Emotions in the Satisfaction Response, Journal of Consumer Psychology, Vol. 12, No. 3, 243-252.

Phillips, Diane M. (2000), How Does It Make Me Feel? A Consumer's Satisfaction Response to Food Products, Journal of Food Products Marketing, Vol. 6, No. 2, 15-33.

Phillips, Diane M., Hans Baumgartner, and Rik Pieters (1999), Position and Influence in the Evolving Citation Network of The Journal of Consumer Research, in Eric Arnould & Linda Scott (Eds.), Advances in Consumer Research, Vol 26., Provo, UT: Association for Consumer Research, 203-210.

Miyazaki , Anthony, Jason Phillips, and Diane M. Phillips (1999), Twenty Years of JBL: An Analysis of Published Research, Journal of Business Logistics, Vol. 20, No. 2, 1-20.

Phillips, Jason K. and Diane M. Phillips (1998), A Social Network Analysis of Business Logistics and Transportation, International Journal of Physical Distribution and Logistics Management, Vol. 28, No. 5, 328-348.

Phillips, Diane M. (1996), Anticipating the Future: The Role of Consumption Visions in Consumer Behavior, in Kim Corfman & John Lynch (Eds.), Advances in Consumer Research, Vol. 23, Provo, UT: Association for Consumer Research, 70-75.

Phillips, Diane M., Jerry C. Olson & Hans Baumgartner (1995), Consumption Visions in Consumer Decision Making, in Frank Kardes & Mita Sujan (Eds.), Advances in Consumer Research, Vol. 22, Provo, UT : Association for Consumer Research, 280-284.