2004 Itinerary - EU East Europe and Russia


International Study Tour
Countries: Russia, Hungary, Germany, France, Switzerland


Here students observed the impact of the emerging Russian and the new and original EU economies. During this tour, students visited the great cities of St. Petersburg, Moscow, Budapest, Frankfurt, Strasbourg, Basel and Zurich. Leaders from companies/institutions, such as Coca Cola, UPS, Credit Suisse, the Moscow Duma and European Parliament, shared their views on business, consumer behavior and politics. Cultural visits to the Hermitage, Pushkin Palace, the Kremlin, and Red Square helped to further shape students' understanding of the Russian character and spirit.


Lessons in Excellence - Most Learning Business Site Visits

Company	City, Country	Impression / Highlight
Coca-Cola	Moscow, Russia	Dynamic international managers, Russian consumer needs, Coke's investment ($1Bn +) in future, bottling plant and logistics center visit, challenges of maneuvering around bureaucracy
Cargill	Moscow, Russia	Food company taking risk to grab potential future growth, opportunities and concerns for food industry in Russia , logistic challenges
Ferrero	Frankfurt, Germany	International marketing strategy, branding and portfolio analysis, case analysis and discussion
Credit Suisse	Zurich, Switzerland	Marketing and branding challenges in the financial industry, money laundering, investment and private banking, advertisement theme differences - U.S. & EU
Tengelmann's Plus Discount Store	Budapest, Hungary	Country Manager's presentation on the retail sector in Hungary , advance logistics operation, introduction of smart card for consumer data, difference in the store layout vis-à-vis the U.S.

MIM 5085 INTERNATIONAL MARKETING TRIP
MARCH 5-18, 2004


Itinerary-2004

Friday 3/5/04 (Philadelphia )	Saturday 3/6/04 ( St. Petersburg )	Sunday 3/7/04 ( St. Petersburg )	Monday 3/8/04 ( St. Petersburg / Moscow )	Tuesday 3/9/04 ( Moscow )
Depart Philadelphia LH 427 at 6:00 pm	Breakfast at Hotel Arrive Frankfurt 7: 05 am Arrive St. Petersburg 1:40 pm PM: Visit Pushkin Palace Check into hotel Hotel D'Angleterre	Breakfast at Hotel AM: Half day sightseeing tour to include Hermitage PM: Visit Peter and Paul Fortress, Church of the Spilt blood, St. Isaac's cathedral Welcome Dinner Hotel D'Angleterre	Breakfast at Hotel AM: Free Time Lunch included PM: Depart hi-speed train to Moscow Check in hotel: Aerostar Hotel	AM: Free Time Lunch included PM: Depart hi-speed train to Moscow Check in hotel: Aerostar Hotel
Wednesday 3/10/04 ( Moscow )	Thursday 3/11/04 (Moscow/Budapest)	Friday 3/12/04 (Budapest )	Saturday 3/13/04 (Budapest )	Sunday 3/14/04 ( Budapest )
Breakfast at Hotel 10:20 : Site Visit UPS PM : Site Visit Cargill Aerostar Hotel	Breakfast at Hotel AM: Site Visit Coca-Cola 12:00 PM : Depart for Airport 3:15 Arrive Budapest on Malev 101 Dinner Included Hotel: Mercure Budapest Museum Hotel	Breakfast at Hotel 11:00 : Site Visit US Embassy for economic briefing 1:00 : Site Visit Tengelmann's Plus Division Hotel: Mercure Budapest Museum Hotel	Breakfast at Hotel Free Day Dinner Included Hotel: Mercure Budapest Museum Hotel	Breakfast at Hotel AM: Half day sightseeing tour to Hero's Square, City Park , Opera House, St. Stephen's Basilica, Houses of Parliament, St. Matthias Church and Fisherman's Bastion Dinner Included Hotel: Mercure Budapest Museum Hotel
Monday 3/15/04 ( Germany )	Tuesday 3/16/04 ( Strasbourg )	Wednesday 3/17/04 ( Basel )	Thursday 3/18/04 ( Philadelphia )
Breakfast at Hotel Depart 5:00 am for airport 6:30 am : Depart Budapest LH 3447 8:20 am : Arrive Frankfurt AM :Site Visit Ferrero in Frankfurt 2:00 PM : Site Visit Mercedes in Stuttgart Dinner Included Seminarhotel Sonnenhof	Breakfast at Hotel AM : Sightseeing tour of Strasbourg 3:00 pm : Site Visit European Parliament Dinner Included Seminarhotel Sonnenhof	Breakfast at Hotel AM: Site Visit Basel Chamber of Commerce PM: Site Visit Credit Suisse First Boston Seminarhotel Sonnenhof	Check out of hotel 7:30 am Depart for Frankfurt 1:10 pm : Depart Frankfurt on LH 426 4:10 pm : Arrive Philadelphia