Faculty Tips Archives - November 2011

  • How to Leverage Social Media in Your Holiday Marketing Campaign

    11/08/2011

    With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.


  • For Future Job Seekers, ‘Tis the Season to Network

    11/29/2011

    While students look forward to the holidays as a chance to unwind, 'tis the season to "network before they need work," advises Brett Woodard, director of the Career Development Center at Saint Joseph’s University. Students should use this time purposefully, he says, to "plant seeds" for their career search by deepening existing relationships and expanding their network with new contacts.


  • Nostalgic Ads Evoke Holiday Memories

    11/08/2011

    Think you’ve seen that holiday commercial before? That’s because you have – maybe even as long ago as the 1980s. In a move to touch the nostalgic hearts of consumers this holiday season, businesses like Toys R Us are recycling the old in order to captivate younger audiences and remind their parents of times past.


  • Shopping for a Cause: Altruism Sells this Season

    11/08/2011

    The holidays bring many motivations to buy, buy, buy. Beyond the sale prices and must-have items is something greater for consumers to consider, says Saint Joseph’s University sociologist Keith Brown, Ph.D.

    “Many consumers sincerely want to make a difference in the world through shopping,” he says. “Consumers like to give gifts that have a story about where the product came from, who made it and how the producer benefitted by selling the object.”


  • From Stormwater to Sustainability

    11/08/2011

    Significant areas of the country have experienced heavy rains this year, leaving government officials to grapple with the problem of how to safely handle excess stormwater. In the Philadelphia area, for instance, with two months left to measure, the 2011 rainfall total is within one half-inch of its record 56.45 inches.


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