Faculty Tips Archives - December 2011

  • Once Provocative, Madonna is Now ‘Safe Choice’ for NFL

    12/09/2011

    It’s been confirmed: Madonna will be playing the halftime show at Super Bowl XLVI. “Once provocative and now preserved, Madonna has been added to a list of acts considered safe by the NFL since the 2004 wardrobe malfunction,” says entertainment marketing expert David Allan, Ph.D. While she has earned her place in history as a mega pop-star icon, Allan questions whom the NFL is trying to reach with this halftime act.


  • Christmas Trees and the Environment: Greening the Options

    12/09/2011

    It’s that holiday time of year again, and many people shopping for Christmas trees are facing a perennial question: which is the greener choice – real or fake? Climate change expert Clint Springer, Ph.D., assistant professor of biology at Saint Joseph’s University in Philadelphia, says that while he prefers real trees because of their environmental benefits, consumers who buy artificial trees can find other ways to “green” their holidays.


  • Taking on the Holidays: The Challenge for Interfaith Families

    12/09/2011

    With the start of every winter holiday season come the mainstays of American Christmas: the toy commercials, 24-hour holiday radio stations, Christmas trees and photos with Santa. Amidst it all, families of minority cultures and religions often struggle to establish themselves in the pervasiveness of secularized Christmas.


  • For Winter Sales, Marketers Get Creative

    12/09/2011

    Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.


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