Faculty Tips

  • Super Bowl 50 and Five Decades of Sports and Sponsorship

    02/03/2016

    Super Bowl 50 marks not only the golden anniversary of the most-watched televised sporting event, but offers an opportunity to reflect on the past five decades of sports and marketing in America.


  • Awaiting the Ads: Super Bowl 50

    02/02/2016

    This Sunday, the "Big Game" will celebrate its 50th anniversary. Whether you’re an avid football fan, or just a fan of gorging yourself on various chips and dips, it’s likely you’ll be tuning in not only for the big game, but for the ads as well. David Allan, Ph.D., professor of marketing at SJU, weighs in on the advertising strategies of brands and the use of music in Super Bowl commercials.


  • Winter scene.

    Beyond the Perfect Present: Making the Holidays Meaningful

    12/18/2015

    Shawn Madison Krahmer, Ph.D., associate dean of the College of Arts and Sciences offers her thoughts on how to make the most of the holiday season.


  • "Star Wars" game day gear for sale at the Saint Joseph's University bookstore.

    It’s beginning to look a lot like “Star Wars” — A case of co-branding success

    12/10/2015

    Brands in virtually every market are capitalizing on the impending release of “Star Wars: The Force Awakens.” From COVERGIRL cosmetics to Duracell batteries; General Mills cereals to Chrysler Fiat models, “the Force” is all around us. Janée N. Burkhalter, Ph.D., associate professor of marketing, weighs in on what makes STAR WARS co-branding successful.


  • Lin Manuel Miranda, composer of the "STAR WARS: The Force Awakens" cantina music.

    Could New Music Add New Force to the Star Wars Franchise?

    12/10/2015

    J.J. Abrams partnered with Lin-Manuel Miranda, creator of the widely acclaimed musical “Hamilton”, to write new “Star Wars” cantina music, perhaps in an attempt to revitalize the franchise says David Allan, Ph.D.’99, professor of music marketing