Collaborative Program to Benefit Area Marketing Professionals

Monday, July 25, 2011

PHILADELPHIA (July 25, 2011) – The Philadelphia Chapter of the American Marketing Association (PAMA) – a professional association for marketers, educators and students across the Greater Philadelphia region – recently announced the dates of the second “Certificate in Marketing Excellence” program, a series of six strategic marketing strategy sessions in cooperation with Saint Joseph’s University’s Haub School of Business.

September 23, 2011 - Strategic Planning September 30, 2011 - Product and Brand Management October 21, 2011 - Pricing Strategies October 28, 2011 - Distribution and Channel Strategies November 11, 2011 - Promotions and Communications Strategies November 18, 2011 - Execution and Marketing ROI

The Certificate Program offers area marketers in-depth, hands-on sessions for mastering the various components that go into effective strategic planning. Each session combines academics with practical, real-world experiences to provide marketers the tools needed to succeed in today’s competitive professional environment.

“The PAMA/SJU Certificate in Marketing Excellence program was an amazing investment in my career,” says Lori Braden, vice president of Strategic Marketing at the Institute of CPAs and certificate recipient of the Winter/Spring program. “After each session, I took away at least one valuable insight or strategy that I implemented as soon as I got back to the office.”

Participants who successfully complete the requirements for the program will receive an official certificate of completion from PAMA and SJU. Discounted pricing is available. For more information, visit www.amaphilly.org, call 267-287-8497 or email info@amaphilly.org

About PAMA: Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first 100 chapters now affiliated with the American Marketing Association (AMA), which is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide.

With over 500 student, emeritus and professional members today, PAMA represents a diverse array of businesses, industries, government and professional organizations across the Greater Philadelphia area.  PAMA is committed to bringing together members at all career levels with key thought leaders in various marketing disciplines and industries.  For more information, visit www.amaphilly.org

About HSB: The Haub School is an international AACSB-accredited institution in business and accounting offering programs at the bachelor's, master's and executive master's levels.  Both the undergraduate and graduate programs are included in the U.S. News & World Report “America’s Best Colleges” 2012 edition.  The Haub School has been recognized by the Aspen Institute as one of the Top 100 business schools in the world in its 2010-2011 edition of Beyond Grey Pinstripes for its leadership in integrating ethical issues into its graduate business curricula. The school was recently named one of the nation's top business schools in the Princeton Review's “The Best 300 Business Schools” and most recently recognized by Beta Gamma Sigma, the honor society for AACSB-accredited institutions, with its Silver Chapter Award.

Media Contact

Carolyn Steigleman, Director of Communications for the Haub School of Business, 610-660-1355 or csteigle@sju.edu




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