SJU Professors Win Best Paper Award from Marketing Education Journal

Wednesday, September 11, 2013

by Amanda Sapio '13

Two Saint Joseph’s University (SJU) marketing professors received the prestigious Journal for Advancement of Marketing Education (JAME) 2013 Best Paper Award. Brent Smith, Ph.D., associate professor of marketing and director of the Office of Fellowships, and Feng Shen, Ph.D., Assistant Professor of Marketing, won the award for their article titled, “We All Think It’s Cheating. But We All Won’t Report It: Insights into the Ethics of Marketing Students.”

In their article, Smith and Shen researched students’ thoughts on cheating, whether they perceive academic dishonesty as an ethical issue and how they react when placed in potential cheating situations. They asked marketing students to complete a questionnaire regarding their personal ethics, perceptions of cheating and reactions to various academic dishonesty scenarios.

“Cheating is one of the most important issues in higher education, and unfortunately some statistics indicate that marketing majors are among the worst and most frequent culprits of cheating,” says Shen. “As teachers and researchers of marketing, Dr. Smith and I are particularly interested in finding out how gender and students’ ethical beliefs influence perceptions of and reactions to cheating behaviors.”

Smith and Shen noted interesting differences in the male and female student responses. Although most students believe that cheating is unethical, female students disapproved of cheating more than their male counterparts. Females were also generally less inclined to involve themselves with cheating and more likely to report other students’ cheating behaviors.

“Professors are working hard to understand cheating behaviors and prevent them from happening,” says Smith. “Thus, we need to understand not only cheating perceptions but also cheating intentions – to join or not join, to report or not. Students should always compete with peers in a fair and honest manner. Professors should incorporate ethics more closely into their teaching and have continuous conversations with students regarding the importance of ethics for their success in school and at work.”

JAME is a scholarly peer-reviewed journal that was created to advance marketing education. It offers marketing educators the opportunity to add value to their teaching and professional development. JAME publishes innovative manuscripts that address marketing trends and issues influencing educators across a variety of settings. 



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