Sports Marketing Major Formalized at Saint Joseph’s
Tuesday, April 5, 2011
PHILADELPHIA (April 5, 2011) – Many children dream of catching a touchdown in the back of the end zone or hitting a walk-off homerun in front of their home crowd; however, with only a select few making it to the major league level, a career in sports is virtually unattainable.That notion is no longer true, according to John Lord, Ph.D., professor and chair of marketing, at Saint Joseph’s University in Philadelphia
With the constant expansion of the sports industry, new outlets have opened for students to pursue a career in sports. To effectively support students pursuing employment in this field, the marketing department, led by Lord and his advisory board, established the sports marketing program.
According to Lord, the sports marketing program offered at Saint Joseph's University is quite different from programs found at other universities.
“Our program has a couple points of difference. One is, that it is a part of an accredited business school,” said Lord. “Most sports programs in colleges are a part of different types of schools, but not business schools.
The new major will require students to complete six content-specific courses. However, Lord and his advisory board designed the program so that the sixth course will be an internship with a local sports organization. Formal and informal partnerships for the internship have already been created with the Philadelphia Phillies, Flyers, 76ers, Eagles, Comcast Spectacor, the Wells Fargo Center, the Trenton Thunder and various other minor league teams, as well as leaders in sports media like WIP Sports Radio and ESPN 950.
“We’ve seen a lot of interest,” says Lord. “For students who are interested in sports as a potential career are going to see Saint Joseph’s is offering a unique opportunity.”