Faculty Tip

Professors Share Expertise, Commentary on GMO Labeling

05/24/2016

The summer 2016 issue of Saint Joseph's, the University's magazine, features an article titled "A Delectable Debate: Labeling GMOs". On July 1, 2016, the state of Vermont will enact a law that requies labels on products contating genetically modified organisms (GMOs). Several faculty members at Saint Joseph's University weighed in on the topic both in the magazine article and in media coverage of the labeling debate.


Distance Makes the Habits Healthier: Advice on Snacking

05/12/2016

Free food: It’s a growing workplace trend, especially in tech companies, to incentivize productivity and morale around the office. But how can companies promote healthy choices and still provide indulgent goodies? Google executives asked consumer behavior expert and Saint Joseph’s University professor Ernest Baskin, Ph.D. and his colleagues, to help them resolve that question.


The R&D Balancing Act: Exploit or Explore?

04/19/2016

Research and Development: for many companies, it’s the creative core, the birthplace of innovation, but for organizations who know how to ride the wave, it may also be the budget to cut, according to Tim Swift, Ph.D., associate professor of management.


The Politics Behind Polling

03/21/2016

This campaign season, political opinion polling has found it’s way to the forefront more than ever before. Virginia Miori, Ph.D., assistant professor of decision and system sciences and expert in predictive analytics shares advice for understanding the value of these statistics.


SJU Expert Comments on President Obama's Trip to Cuba

03/18/2016

Richard Gioioso, Ph.D., assistant professor of political science, comments on U.S.-Cuba normalization and President Obama's trip to Cuba.


Facing Your Fears This Tax Season: How to Choose a Preparer

02/24/2016

Filing tax returns can be daunting but hiring the right professional can help — especially for millennials who are experiencing the most tax-season stress.


Good Enough to….Photograph, then Eat.

02/23/2016

Food-related hashtags on social media have millions of posts: but what happens after we snap a food selfie? Intrigued by this new social norm and its impact, Sean Coary, Ph.D., assistant professor of food marketing at Saint Joseph’s University in Philadelphia, teamed up with Morgan Poor, Ph.D., assistant professor of marketing at the University of San Diego, to research the impact of consumer-generated images of food on satisfaction.


Super Bowl 50 and Five Decades of Sports and Sponsorship

02/03/2016

Super Bowl 50 marks not only the golden anniversary of the most-watched televised sporting event, but offers an opportunity to reflect on the past five decades of sports and marketing in America.


Lin Manuel Miranda, composer of the "STAR WARS: The Force Awakens" cantina music.

Could New Music Add New Force to the Star Wars Franchise?

12/10/2015

J.J. Abrams partnered with Lin-Manuel Miranda, creator of the widely acclaimed musical “Hamilton”, to write new “Star Wars” cantina music, perhaps in an attempt to revitalize the franchise says David Allan, Ph.D.’99, professor of music marketing


"Star Wars" game day gear for sale at the Saint Joseph's University bookstore.

It’s beginning to look a lot like “Star Wars” — A case of co-branding success

12/10/2015

Brands in virtually every market are capitalizing on the impending release of “Star Wars: The Force Awakens.” From COVERGIRL cosmetics to Duracell batteries; General Mills cereals to Chrysler Fiat models, “the Force” is all around us. Janée N. Burkhalter, Ph.D., associate professor of marketing, weighs in on what makes STAR WARS co-branding successful.