With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
HBO's current miniseries "John Adams," which is based on historian David McCullough's Pulitzer Prize-winning biography of the same name, is earning praise from television critics for its historical accuracy and gritty realism that is as close to the real thing as we are able to imagine.
For college students, spring break is traditionally a time of carefree escapades in tropical locales with plenty of good times, relaxation and, of course, alcohol. George Dowdall, Ph.D., and Raquel Kennedy Bergen, Ph.D., both professors of sociology at Saint Joseph's University in Philadelphia, offer tips to college students on how to stay safe.
Even with President Bush's recent claim that the U.S. is not heading toward a recession, college students remain concerned with the status of a downturn in the economy and what effect it could have on the future job market. Career specialists, however, say that the Class of 2008 should not fret about securing employment.
A food marketing researcher from Saint Joseph's University in Philadelphia is learning more about consumer attitudes toward organic foods and exploring their influence on U.S. Markets.
Amidst the hectic scrambling for dinner reservations and artfully prepared floral decorations for Valentine's Day, it's unlikely that one may stop to think about who St. Valentine was or why his feast day is celebrated with red-heart gift cards and plush teddy bears.
The economy is a topic on everyone's mind and Americans are frustrated that the problem cannot be fixed overnight. With experts, political candidates and journalists weighing in on the issue, many varied opinions are in the forefront of the media.
Christopher Coyne, Ph.D., associate professor of finance at Saint Joseph's University in Philadelphia, thinks the best response is to not panic about the state of our economy.
The New Year always brings change – even if it is just the annual modification of the year in our check registers. But last November, Philadelphians voted for a major transformation when they elected Michael A. Nutter as mayor, signaling they were no longer satisfied with city government's seeming acceptance of a dangerous status quo, and that they expect much more than a date change with the start of his administration.
Purse strings are tightening for individuals and corporations alike this holiday season, and donations may be the first to be cut from holiday budgets. Non-profit organizations should take steps to ensure they stay afloat during the current economic recession, says Ray Sarnacki, visiting assistant professor of management at Saint Joseph’s University in Philadelphia.
Out of economic necessity, many parents will have to say ‘no’ to their child this Christmas. Sally Black, Ph.D., assistant professor in health services at Saint Joseph’s University, warns parents to do more than just say ‘no.’
Parents will need to discuss the reasons why holiday spending will be different this year, Black suggests. “Teach kids about the economy,” she says, “but maintain an optimistic attitude.”