Faculty Tip

Hello Boss…I'm Sick


Preparing for the holiday season is a marathon these days, with Americans testing their endurance beginning in November and crossing the finish line around mid-January. Given that most companies work in a global environment which operates 24/7, employees are challenged to find time to get everything accomplished.

For Winter Sales, Marketers Get Creative


Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.

Faculty Compete with Classroom Cell Phone and Laptop Use


Once upon a time, bored students in classrooms distracted themselves with note-passing and whispering. Thanks to increasing wireless capabilities and the expanse of cell phone usage, however, today's students can cure their boredom with text messaging and recreationally surfing the Internet, providing an infinite amount of material from which to distract themselves from their classroom work.

Making Halloween Healthier


At Saint Joseph's University in Philadelphia, Joseph Cifelli, Ed.D., assistant professor of science education, recently surveyed his undergraduate students about their preferences in Halloween treats. Reese's Peanut Butter Cups was the hands down most popular choice, followed by Snickers, Swedish Fish, Twix and Skittles. "It's clear that our students reflect the national consumer trend and candy is still the number one Halloween treat," says Dr. Cifelli.

Christmas Trees and the Environment: Greening the Options


It’s that holiday time of year again, and many people shopping for Christmas trees are facing a perennial question: which is the greener choice – real or fake? Climate change expert Clint Springer, Ph.D., assistant professor of biology at Saint Joseph’s University in Philadelphia, says that while he prefers real trees because of their environmental benefits, consumers who buy artificial trees can find other ways to “green” their holidays.

From First Lady to President?


Hillary Clinton's campaign for the Democratic presidential nomination certainly has Americans and the world talking. Her historic move also speaks volumes about the ever-growing role of women in politics. As a former First Lady, does Clinton have some advantages? One Saint Joseph's University historian says yes.

Preview Ads Dominate Water Cooler Discussion Before Big Game


A handful of Super Bowl commercials have already been released online, with more to come in the next few days. This is all part of a growing trend by advertisers to pre-release commercials to build social media buzz and drive consumers to channels devoted to the product.

“It’s like opening your Christmas presents on Christmas Eve,” says David Allan, Ph.D., associate professor of marketing at Saint Joseph’s University in Philadelphia.

Clarence Thomas' "My Grandfather's Son:" Deja Vu All Over Again?


The first Monday in October means it's back to work for the highest justices of the land, and the U. S. Supreme Court has already accepted 43 cases for the current term.

Pope John Paul II and the Jewish People


Saint Joseph's University in Philadelphia will host a landmark exhibit chronicling the late Pope John Paul II's life and legacy of improving dialogue between Catholics and Jews. "A Blessing to One Another: Pope John Paul II and the Jewish People," will be at The Kimmel Center free of admission. The exhibit comes to Philadelphia after stops in Cincinnati, Washington, D.C., Pittsburgh, Chicago, and New York.

Five Ways to Advance Your Small Business


If you don’t know everything you would like to know about how to grow your small business — who are your best customers, what is your most profitable product or service, what’s the best location for your business — you need business intelligence (BI).