In recent years, marketers have begun to integrate product placement into popular TV shows, video games, movies and music. While many of these subtle advertising opportunities are the collaborative work of producers and marketers, it is sometimes the work of the artists themselves.
Charles Robert Darwin was born into a genteel family in Shropshire, England, on February 12, 1809. Scientists from around the globe will celebrate the bicentennial of his birth, as well as the 150th anniversary of his monumental work, On the Origin of Species on or about February 12, 2009.
Employers are tripping over legal hurdles as more companies and their workers use social media tools like Twitter and Facebook.
The National Labor Relations Board (NLRB) is considering a case that explores whether a medical-transportation company illegally fired an employee after she criticized her boss on Facebook.
A previous study of ex-NFL players showed that the damage caused by concussions occurs in the same region of the brain as damage caused by Alzheimer’s disease, resulting in increased concern over post-concussion related injuries and trauma of athletes.
David Allan, Ph.D., an entertainment marketing expert, says Bruce Springsteen and the E-Street Band’s performance during Super Bowl XLIII’s halftime show was just another example of the NFL playing it safe. “Remember when rock was risky?” asks Allan. “Well now it’s the safest thing to broadcast during Super Bowl halftime, except for country.”
As NCAA basketball fans begin to research ESPN for information that could prove useful for their brackets – many on company time – employers are voicing concerns that the madness surrounding bracketology will cause declines in productivity. But Claire Simmers Ph.D., chair and professor of management at Saint Joseph’s University in Philadelphia, believes that if handled correctly, office pools are useful for boosting morale, as long as productivity is balanced.
While beleaguered Americans continued to dig out from record snowfalls, the gardeners among them were secretly thrilled, watching the freezing flakes pile up. “They realized that snow cover can be good for many plants, especially perennial herbs and shrubs, because it provides insulation from freezing temperatures.
The typical American consumer is accustomed to unwrapping a hamburger from their favorite fast food establishment and finding “the works”: lettuce, tomatoes, pickles and a few packets of ketchup on the side. However, according to John Stanton, Ph.D., chair of food marketing at Saint Joseph’s University in Philadelphia, the “frills” that come with fast food or restaurant meals could become a thing of the past.
Before the election results rolled in late Tuesday night, political analysts across the country were feverishly predicting which states would go blue or red. Now that the dust has settled and the electoral map is clearly painted, those same experts are looking back on the campaigns to analyze how Senator John McCain and President-Elect Barack Obama got where they are today.
No one can deny that this year’s election proved to be historic, transformational and unforgettable. But while many are focusing on race and the breaking of barriers, Graham Lee, Ph.D., professor of political science at Saint Joseph's University in Philadelphia, is talking about the changes he’s observed in voting trends.