Consumers download smartphone apps developed by grocery retailers for two basic reasons: savings and convenience. Yet, these motivators are quickly matched by consumer enjoyment and enthusiasm for mastering the app — and food retailers can expect to see a correlation between how engaging and entertaining their app is and their digital customer retention.
Saint Joseph’s University will host the second annual Food Marketing Hall of Honor Day on April 21, from 4 to 8 p.m.
The Haub School of Business is expanding its reach and deepening its impact with the launch of a new online delivery option for its executive MBA in food marketing. With online classes beginning this fall, the MBA is designed to prepare food industry professionals for senior management.
PHILADELPHIA (Nov. 29, 2012) — While most of the blame for childhood obesity is placed on the marketing practices of food manufacturers, research by Nancy Childs, Ph.D., professor of food marketing at Saint Joseph’s University, suggests that more attention should be given to the in-store marketing activities of food retailers, especially those that directly target children.
PHILADELPHIA (September 13, 2012) - Beta Gamma Sigma (BGS), the honor society for the Association to Advance Collegiate Schools of Business (AACSB), is celebrating its 100th year anniversary with a speaker series during the 2012-13 academic year. Saint Joseph’s University is commemorating the anniversary by hosting the annual McCarthy Lecture in conjunction with the celebration.
According to a recent census, Philadelphia’s poverty rate is “roughly double” the national figure. The city’s largest hunger-relief organization, Philabundance, estimates that 25.1 percent of Philadelphians are below the poverty line – a rate that is highest among the 10 biggest U.S. cities. To address this issue, a group of Saint Joseph’s University students and faculty partnered with Philabundance to develop a new food distribution model to reach Philadelphia’s hungry more efficiently.
According to the National Retail Federation, the average American will spend $66.28 on Halloween this year. Second only to costumes, candy eats up the largest chunk of this budget with American families spending an average of $22 each Halloween on confections.
The typical American consumer is accustomed to unwrapping a hamburger from their favorite fast food establishment and finding “the works”: lettuce, tomatoes, pickles and a few packets of ketchup on the side. However, according to John Stanton, Ph.D., chair of food marketing at Saint Joseph’s University in Philadelphia, the “frills” that come with fast food or restaurant meals could become a thing of the past.
As America’s collective waistline continues to expand, so does the number of food products parading themselves as healthy options. In light of growing concern over the nutritional value of the foods we put into our bodies, many food marketers have stepped up their advertising in an effort to stand out against their competitors.
America is about to ditch the food pyramid. In its place, the United States Department of Agriculture (USDA) will serve a plate-shaped symbol sliced into basic food groups. Beside the plate will rest a small cup of dairy (milk or yogurt). What this means for the kid on the playground, or the mom running in eight different directions, is that each will now have an easier guideline to follow for healthy eating.