Marketing
Recession Retail: Big Changes Coming to America's Apparel
10/09/2012
No segment of the economy has been immune from the economic downturn, but U.S. clothing retailers have had a particularly rough time.
Now, even as the economy makes its slow climb back, the apparel industry isn’t out of the woods. They’re facing another set of challenges: retaining customers as new competitors with game-changing ideas fight to break into the market.
Film Office’s Pinkenson to be Recognized with Marketer of the Year Award
10/02/2012
PHILADELPHIA (Oct. 2, 2012) – Saint Joseph’s University’s chapter of the American Marketing Association (AMA) will honor Sharon Pinkenson with the annual Marketer of the Year Award on Thursday, Oct. 4 at 11:30 a.m. in the Campion Student Center’s Doyle Banquet Hall.
Grammys Honor the Art – Not the Commerce – of Music -
01/28/2010
Entertainment marketing expert Brent Smith, Ph.D., says that, despite the shift toward more popular music genres, the Grammy Awards should still be taken seriously by viewers as an event where artists are recognized for the quality of their work.
“To some degree, every brand must stay relevant with mainstream audiences,” says Smith. “Yet, the Grammys still represent the most respected awards show in the music industry because the nominees and winners are elected by their peers.”
Pepsi Ends Longtime Tradition of Super Bowl Ads
01/28/2010
David Allan, Ph.D., an entertainment marketing expert and professor at Saint Joseph’s University in Philadelphia, says the big news this year about Super Bowl commercials is what viewers won’t see.
Pepsi, which has bought up commercial slots during the Super Bowl for more than 20 years, has opted out this time around, leaving the field open for other companies to make their move.
Myths About Health Care Reform Leave Seniors in the Dark
10/05/2009
The rumors swirling about health care reform are as sizeable as the 1,000 pages of proposed legislation. Of particular concern to George P. Sillup, Ph.D., assistant professor of pharmaceutical marketing at Saint Joseph’s University, is the misinformation floating across the Internet, and over the airways, about how health care reform will affect Medicare.
Health Care Reform and Medicare Recipients
04/07/2010
From the time presidential candidate Theodore Roosevelt first discussed health care reform in 1912, the topic has been a precedent-setting issue in the U.S. The 2010 passage of health care legislation is no different, but has many Americans in a quandary about how it will affect them. This is especially true of senior citizens.
Predicting Changes in Television Programming and Advertising
09/09/2010
As television season premieres make their debuts this fall, experts predict major changes in programming in the near future.
Nowadays, viewers can DVR, TiVo, live stream or use onDemand to catch their favorite shows via a variety of mediums. Entertainment is available at the audience’s fingertips - on televisions, computers, iPods and Smartphones - and will continue to change with the technology.
A Special Time in Philadelphia Baseball History
10/19/2010
As the Philadelphia Phillies play the San Francisco Giants for the National League Championship Series title, the team is already making baseball history.
A World Championship for Philly: A City of 'Winners'
03/09/2009
Philadelphia has been a frustrated city for a long time. The city's professional sports teams stir up passion like little else, but Philadelphians had experienced a dearth of championships and a large dose of frustration over so many seasons…until clinching the 2008 World Series this past October. So the question begs: will the City of Brotherly Love, which has a reputation for being anything but, buck its inferiority complex and shower the Phillies with love this spring?
Brand References and Music Videos
02/04/2011
In recent years, marketers have begun to integrate product placement into popular TV shows, video games, movies and music. While many of these subtle advertising opportunities are the collaborative work of producers and marketers, it is sometimes the work of the artists themselves.
