No segment of the economy has been immune from the economic downturn, but U.S. clothing retailers have had a particularly rough time.
Now, even as the economy makes its slow climb back, the apparel industry isn’t out of the woods. They’re facing another set of challenges: retaining customers as new competitors with game-changing ideas fight to break into the market.
PHILADELPHIA (Oct. 2, 2012) – Saint Joseph’s University’s chapter of the American Marketing Association (AMA) will honor Sharon Pinkenson with the annual Marketer of the Year Award on Thursday, Oct. 4 at 11:30 a.m. in the Campion Student Center’s Doyle Banquet Hall.
Entertainment marketing expert Brent Smith, Ph.D., says that, despite the shift toward more popular music genres, the Grammy Awards should still be taken seriously by viewers as an event where artists are recognized for the quality of their work.
“To some degree, every brand must stay relevant with mainstream audiences,” says Smith. “Yet, the Grammys still represent the most respected awards show in the music industry because the nominees and winners are elected by their peers.”
David Allan, Ph.D., an entertainment marketing expert and professor at Saint Joseph’s University in Philadelphia, says the big news this year about Super Bowl commercials is what viewers won’t see.
Pepsi, which has bought up commercial slots during the Super Bowl for more than 20 years, has opted out this time around, leaving the field open for other companies to make their move.
The rumors swirling about health care reform are as sizeable as the 1,000 pages of proposed legislation. Of particular concern to George P. Sillup, Ph.D., assistant professor of pharmaceutical marketing at Saint Joseph’s University, is the misinformation floating across the Internet, and over the airways, about how health care reform will affect Medicare.
From the time presidential candidate Theodore Roosevelt first discussed health care reform in 1912, the topic has been a precedent-setting issue in the U.S. The 2010 passage of health care legislation is no different, but has many Americans in a quandary about how it will affect them. This is especially true of senior citizens.
As television season premieres make their debuts this fall, experts predict major changes in programming in the near future.
Nowadays, viewers can DVR, TiVo, live stream or use onDemand to catch their favorite shows via a variety of mediums. Entertainment is available at the audience’s fingertips - on televisions, computers, iPods and Smartphones - and will continue to change with the technology.
As the Philadelphia Phillies play the San Francisco Giants for the National League Championship Series title, the team is already making baseball history.
Philadelphia has been a frustrated city for a long time. The city's professional sports teams stir up passion like little else, but Philadelphians had experienced a dearth of championships and a large dose of frustration over so many seasons…until clinching the 2008 World Series this past October. So the question begs: will the City of Brotherly Love, which has a reputation for being anything but, buck its inferiority complex and shower the Phillies with love this spring?
In recent years, marketers have begun to integrate product placement into popular TV shows, video games, movies and music. While many of these subtle advertising opportunities are the collaborative work of producers and marketers, it is sometimes the work of the artists themselves.