This Sunday the country’s largest sporting event and one of the most-watched nights of television will have fans glued to their flat screens. But it’s not just the “Big Game” that fans are anticipating – it’s also the commercials.
For those who have a strong interest in sports, the news is good. Beyond the privileged few who wear jerseys with numbers on their backs as pro athletes, the business of sports offers many opportunities in a wide variety of occupations and organizations according to John Lord, Ph.D., professor of sports marketing.
PHILADELPHIA (Dec. 21, 2012) — Saint Joseph's University entertainment marketing students are helping the elderly get their groove back, and hopefully their memories at the same time.
Consumer shopping patterns this holiday season point to a very clear trend: mobile shopping is increasing in popularity. In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.
No segment of the economy has been immune from the economic downturn, but U.S. clothing retailers have had a particularly rough time.
Now, even as the economy makes its slow climb back, the apparel industry isn’t out of the woods. They’re facing another set of challenges: retaining customers as new competitors with game-changing ideas fight to break into the market.
PHILADELPHIA (Oct. 2, 2012) – Saint Joseph’s University’s chapter of the American Marketing Association (AMA) will honor Sharon Pinkenson with the annual Marketer of the Year Award on Thursday, Oct. 4 at 11:30 a.m. in the Campion Student Center’s Doyle Banquet Hall.
Entertainment marketing expert Brent Smith, Ph.D., says that, despite the shift toward more popular music genres, the Grammy Awards should still be taken seriously by viewers as an event where artists are recognized for the quality of their work.
“To some degree, every brand must stay relevant with mainstream audiences,” says Smith. “Yet, the Grammys still represent the most respected awards show in the music industry because the nominees and winners are elected by their peers.”
David Allan, Ph.D., an entertainment marketing expert and professor at Saint Joseph’s University in Philadelphia, says the big news this year about Super Bowl commercials is what viewers won’t see.
Pepsi, which has bought up commercial slots during the Super Bowl for more than 20 years, has opted out this time around, leaving the field open for other companies to make their move.
The rumors swirling about health care reform are as sizeable as the 1,000 pages of proposed legislation. Of particular concern to George P. Sillup, Ph.D., assistant professor of pharmaceutical marketing at Saint Joseph’s University, is the misinformation floating across the Internet, and over the airways, about how health care reform will affect Medicare.
From the time presidential candidate Theodore Roosevelt first discussed health care reform in 1912, the topic has been a precedent-setting issue in the U.S. The 2010 passage of health care legislation is no different, but has many Americans in a quandary about how it will affect them. This is especially true of senior citizens.