Marketing
NFL Plays It Safe Again During Super Bowl Halftime
02/05/2009
David Allan, Ph.D., an entertainment marketing expert, says Bruce Springsteen and the E-Street Band’s performance during Super Bowl XLIII’s halftime show was just another example of the NFL playing it safe. “Remember when rock was risky?” asks Allan. “Well now it’s the safest thing to broadcast during Super Bowl halftime, except for country.”
Career Options In Sports Expand as Industry Grows
04/08/2011
When thinking about the sports industry, what typically comes to mind are the privileged few who have broken into the business as a professional athlete or a member of a prominent major-league front office. For many, a career similar to this is nothing more than a distant dream.
West Meets East for 2008 Olympics
07/31/2008
The 2008 Olympics present both opportunity and challenge for hosting nation China, namely in the area of tourism, says Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph’s University in Philadelphia.
“China, like much of East Asia, remains very foreign to most Westerners, especially from the United States,” he says. “Visitors to its larger cities, such as Beijing, are usually impressed by what they’d not expected to see.”
Money Matters: Funds Key to MLB Success
10/14/2011
In a world of perfect competitive balance, all 30 Major League Baseball clubs would have an equal chance at playoff baseball. While that thought is nice, it’s not reality. Teams like the Chicago Cubs, a team without a World Championship since 1908, and the Pittsburgh Pirates, who finished below .500 for the 19th straight season, make that evident.
Satellite Merger: What Will Happen to Radio?
04/02/2008
The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.
How to Leverage Social Media in Your Holiday Marketing Campaign
11/08/2011
With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
Nostalgic Ads Evoke Holiday Memories
11/08/2011
Think you’ve seen that holiday commercial before? That’s because you have – maybe even as long ago as the 1980s. In a move to touch the nostalgic hearts of consumers this holiday season, businesses like Toys R Us are recycling the old in order to captivate younger audiences and remind their parents of times past.
"Quality Over Quantity" Remains the Holiday Trend
11/02/2007
This holiday season consumers are thinking small. So small, in fact, that the space under the Christmas tree may appear a bit empty for some on Christmas morning. However, market researchers are seeing an ongoing trend of quality over quantity, and this holiday season looks to continue that trend.
Once Provocative, Madonna is Now ‘Safe Choice’ for NFL
12/09/2011
It’s been confirmed: Madonna will be playing the halftime show at Super Bowl XLVI. “Once provocative and now preserved, Madonna has been added to a list of acts considered safe by the NFL since the 2004 wardrobe malfunction,” says entertainment marketing expert David Allan, Ph.D. While she has earned her place in history as a mega pop-star icon, Allan questions whom the NFL is trying to reach with this halftime act.
For Winter Sales, Marketers Get Creative
12/09/2011
Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.
