Marketing

Health Care Reform and Medicare Recipients

04/07/2010

From the time presidential candidate Theodore Roosevelt first discussed health care reform in 1912, the topic has been a precedent-setting issue in the U.S. The 2010 passage of health care legislation is no different, but has many Americans in a quandary about how it will affect them. This is especially true of senior citizens.


Predicting Changes in Television Programming and Advertising

09/09/2010

As television season premieres make their debuts this fall, experts predict major changes in programming in the near future.

Nowadays, viewers can DVR, TiVo, live stream or use onDemand to catch their favorite shows via a variety of mediums. Entertainment is available at the audience’s fingertips - on televisions, computers, iPods and Smartphones - and will continue to change with the technology.


A Special Time in Philadelphia Baseball History

10/19/2010

As the Philadelphia Phillies play the San Francisco Giants for the National League Championship Series title, the team is already making baseball history.


A World Championship for Philly: A City of 'Winners'

03/09/2009

Philadelphia has been a frustrated city for a long time. The city's professional sports teams stir up passion like little else, but Philadelphians had experienced a dearth of championships and a large dose of frustration over so many seasons…until clinching the 2008 World Series this past October. So the question begs: will the City of Brotherly Love, which has a reputation for being anything but, buck its inferiority complex and shower the Phillies with love this spring?


Brand References and Music Videos

02/04/2011

In recent years, marketers have begun to integrate product placement into popular TV shows, video games, movies and music. While many of these subtle advertising opportunities are the collaborative work of producers and marketers, it is sometimes the work of the artists themselves.


NFL Plays It Safe Again During Super Bowl Halftime

02/05/2009

David Allan, Ph.D., an entertainment marketing expert, says Bruce Springsteen and the E-Street Band’s performance during Super Bowl XLIII’s halftime show was just another example of the NFL playing it safe. “Remember when rock was risky?” asks Allan. “Well now it’s the safest thing to broadcast during Super Bowl halftime, except for country.”


Career Options In Sports Expand as Industry Grows

04/08/2011

When thinking about the sports industry, what typically comes to mind are the privileged few who have broken into the business as a professional athlete or a member of a prominent major-league front office. For many, a career similar to this is nothing more than a distant dream.


West Meets East for 2008 Olympics

07/31/2008

The 2008 Olympics present both opportunity and challenge for hosting nation China, namely in the area of tourism, says Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph’s University in Philadelphia.

“China, like much of East Asia, remains very foreign to most Westerners, especially from the United States,” he says. “Visitors to its larger cities, such as Beijing, are usually impressed by what they’d not expected to see.”


Money Matters: Funds Key to MLB Success

10/14/2011

In a world of perfect competitive balance, all 30 Major League Baseball clubs would have an equal chance at playoff baseball. While that thought is nice, it’s not reality. Teams like the Chicago Cubs, a team without a World Championship since 1908, and the Pittsburgh Pirates, who finished below .500 for the 19th straight season, make that evident.


Satellite Merger: What Will Happen to Radio?

04/02/2008

The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.


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