Marketing

Marketing Students Earn Top Spot in Product (RED) Competition

01/07/2011

PHILADELPHIA (January 7, 2011) - A team of Saint Joseph’s University Erivan K. Haub School of Business students recently clinched the top spot in a nationwide marketing competition benefiting Product (RED).


Research Practicum Class Ups Bookstore Foot and Online Traffic, Sales

12/14/2011

<p>Partnering with Follett Bookstore Management, this fall&rsquo;s Marketing Research Practicum cohort designed and implemented a strategic campaign that increased the SJU Bookstore&rsquo;s Facebook &ldquo;Likes,&rdquo; website visits, store visits and overall sales.


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