Marketing

Professors’ Research Offers a Plate of Surprises

02/07/2011

PHILADELPHIA (February 7, 2011) - For many people, eating organic food is more than a culinary preference - it’s a carefully calculated lifestyle choice. Organic products typically cost 10 to 40 percent more than similar conventionally produced products, making this lifestyle choice expensive. But how organic are these products?


Marketing Students Earn Top Spot in Product (RED) Competition

01/07/2011

PHILADELPHIA (January 7, 2011) - A team of Saint Joseph’s University Erivan K. Haub School of Business students recently clinched the top spot in a nationwide marketing competition benefiting Product (RED).


Research Practicum Class Ups Bookstore Foot and Online Traffic, Sales

12/14/2011

<p>Partnering with Follett Bookstore Management, this fall&rsquo;s Marketing Research Practicum cohort designed and implemented a strategic campaign that increased the SJU Bookstore&rsquo;s Facebook &ldquo;Likes,&rdquo; website visits, store visits and overall sales.


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