1. Make It Simple
Business Week 9/9/96 pp. 96-104
Food Business Strategy

2. Steve Dwyer
Taking Core of Business
Prepared Foods, Aug. 1997, pp. 12+
Food Business Strategy

3. Michael J. McCarthy
Food Companies Hunt for a ‘Next Big Thing’ But Few Can Find One
WSJ, May 6, 1997 p. A1,A8
New Product Strategy

4. Steve Dwyer
Red Alert: The Soup’s Back On
Prepared Foods, Sept. 1997, pp. 14-23
Company Strategy

5. Bob Messenger and Kitty Kevin
The Future According to Pillsbury
Food Processing March 1997, pp. 22+
Trends Driving Food Consumption and NPD

6. Jack Neff
Organic Supplies Grow to Meet Demand (Foods of Tomorrow)
Food Processing, May 1998, pp. 51-55
Trends: Organic Foods

7. Steve Dwyer
Delicious Diversity
Prepared Foods, June 1998, pp. 14+
Trends: Ethnic Foods

8. Margaret Litman
Youth Will Be Served
Prepared Foods, March 1998, pp. 21-24
Trends: New Products for Kids

9. Ryan Mathews
Shattering the Myths
Progressive Grocer, July 1997, p. 8-12
New product typology

10. Don’t Judge a Book By Its Cover
Top 20 Food Companies Achieve Modest Introduction Gains
New Product Intros Fall Flat in 1997
New Product News, January 1998, pp. 8-25
NP Trends and Statistics; Report on 1997

11. Steve Dwyer
Home, Sweet HMR
Prepared Foods, January 1998, pp. 14-26
NP Trends and Statistics; Report on 1997

12. Jim Findley
New Product Pacesetters 98
Information Resources, Inc. Report Presented at FMI, May 1998
NP Trends and Statistics

13. Getting the Numbers Straight
Progressive Grocer, July 1997, pp. 44-46
NP Trends and Statistics

14. Quality Over Quantity
Prepared Foods, April 1998, pp. 51-52
Statistics on NPD

15. Thomas J. Hoban
Improving the Success of New Product Development
Food Technology, January 1998, pp. 46-49
Achieving new product success

16. Mapping Out a New Product Strategy
Progressive Grocer, July 1997, pp. 13-14
Achieving new product success

17. Leo Burnett Company
15 Principles
New Product Success Factors & Guidelines

18. Chet Kane
In Search of the Magic Formula
Brandweek 4/22/96 p. 17
New Product Success Factors

19. Steve Dwyer
Hey, What’s The Big Idea? Pillsbury Knows
Prepared Foods Mid-April 1997 pp. 8+
Achieving New Product Success

20. What It Takes To Win
Anatomy of a Success Story
Making the Switch
The Voice of the Consumer
Shaving Made Superior
A Degree of Success
Progressive Grocer, July 1997, pp. 15-37
Successful new products

21. Bob Swientek
Technology Bears Fruit
Prepared Foods, May 1998, pp. 54-58
NPD Organization

22. Steve Dwyer
Inextricably Linked
Prepared Foods, February 1998, pp. 21-24
New Product Teams

23. Marvin T. Rudolph
The Food Product Development Process
British Food Journal ‘97, 3, 1995 pp. 3-11
Process

24. G. Jeffrey Hoch
Savoring Flavor (Foods of Tomorrow)
Food Processing, June 1998, pp. 31 & 36
Flavor Development, Food Technology

25. Claudia O’Donnell
Campbell’s R&D Cozies Up to the Consumer
Prepared Foods, Sept. 1997, pp. 26-30
R&D, Technical development

26. Laura A. Brandt
Sensory Analysis Hones Good Taste
Prepared Foods, June 1998, pp. 71-74
Sensory Analysis

27. Maria Ferrante
Outsourcing: Gaining the Manufacturing Edge
Food Engineering, April 1997 pp. 87-92
Co-packing, Outsourcing

28. Hallie Forcinio
Packages Evolve into Slick Sellers
Prepared Foods, April 1998, pp. 39-42
Packaging

29. Kevin Clancy & Robert Shulman
Test for Success
Sales and Marketing Management, Oct. 1995, pp. 111-114
Simulated Test Markets

30. Betsy Spethmann
Test Market USA
Brandweek, May 8, 1995, pp. 40–43
Test Marketing

31. Dan Ailloni-Charas
In-store sampling accelerates the establishment of new products
New Product News, August 11, 1997, p. 15
Launch

32. New Item Intelligence
Progressive Grocer, July 1997, pp. 39-41
Tracking the launch

33. Bev Bennett
The 15 most interesting products of 1997
Food Processing, November 1997, pp. 21-33
Case Studies

34. Steve Dwyer
Overnight Sensations
Prepared Foods, November 1997, pp. 20-24
Case Studies

35. William C. Symonds and Carol Matlack
Gillette’s Edge
Business Week, January 19, 1998, pp. 70-77

36. Mark Maremont
Gillete Finally Reveals Its Vision of the Future, And It Has 3 Blades
Wall Street Journal, April 1998

37. Mark Maremont
How Gillette Brought Its MACH3 to Market
Wall Street Journal, April 1998

38. William C. Symonds
Would You Spend $1.50 for a Razor Blade?
Business Week, April 27, 1998, p. 46
Articles 35-39 describe the launch of Gileete Mach3 (case study)

39. Joel Stein
The Men Who Broke Mach3
Time, April 27, 1998, p. 4
Case Study – Gillete Mach3 Razor and Blades, Launched July 1998

40. What Can We Learn from New Products?
Progressive Grocer, July 1997, pp. 42-43 (photostat p. 43 from #13)
Summary learning

41. Claudia Dziuk O’Donnell
Switching to the Foodservice Channel
Prepared Foods, November 1997, pp. 38-40
Product Development for Foodservice

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