Bill Wolff, Ph.D

Assistant Professor
Specialization: social media
Office: Bronstein Annex 202
Website: William Wolff

I am an assistant professor of Communications and Digital Media in the Communications Studies department and Director of the Beautiful Social Research Collaborative, an organization that partners students with non-profit organizations. In fall 2016 I am teaching two free electives, Participatory Culture, Online Communities, and the Practices of Social Media Research and Social Media and Community Engagement.

Prior to joining St. Joe’s, I was an Associate Professor of Writing Arts at Rowan University, where I taught graduate and undergraduate classes that asked students to explore the connections between and among technologies and writing.

My current research project is a large-scale study of fan communities on Twitter. I am specifically looking at Bruce Springsteen fans, but the findings will have broader appeal for understanding how Twitter is facilitating (or not) how people are composing communities online. This study builds on prior work in which I investigated how Web 2.0 applications are transforming how we understand what it means to write online.


Ph.D., English (Computers and English Concentration)

The University of Texas at Austin, 2006

M.A., English and Creative Writing, University of Cincinnati, 1997

B.A., English (departmental honors) Union College (New York), 1994  

Professional Experience

Associate Professor, Rowan University, 2011 - 2015

Assistant Professor, Rowan University, 2006 - 2011

Courses Taught

  • COM 200: Communication Theory and Practice
  • COM 441: Social Media and Community Engagement
  • COM 442: Non-Profit Communications
  • COM 472: Digital Storytelling 
  • COM 473: Participatory Culture, Online Communities, and the Practices of Social Media Research


  • Wolff, W.I., Ed. (2017). Bruce Springsteen and Popular Culture: Essays on Rhetoric, Social Consciousness, and Contemporary Culture. London: Routledge.
  • Wolff, W.I. (2015). Springsteen Fans, #bruceleeds, and the Tweeting of Locality. Transformative Works and Cultures. 19.
  • Wolff, W.I. (2015). Baby, We Were Born to Tweet: Springsteen Fans, the Writing Practices of In Situ Tweeting, and the Research Possibilities for Twitter. Kairos: A Journal of Rhetoric, Technology, and Pedagogy. 19(3).
  • Wolff, W.I. (2014). Springsteen, Tradition, and the Purpose of the Artist. BOSS: The Bi-annual Online Journal of Springsteen Studies. 1(1). pp. 36 – 73.
  • Wolff, W.I. (2013). Interactivity and the invisible: What counts as writing in the age of Web 2.0. Computers & Composition. 30. pp. 211 – 225. 

Grants and Awards

  • Emerging Artist Fellowship (Photography), Delaware Division of the Arts, 2012–2013.
  • The Thomas J. Watson Fellowship, 1994-1995.