Brent Smith, Ph.D.

Associate Professor
Office: Mandeville Hall 274
Phone: (610) 660-3448
Fax: (610) 660-3239

Dr. Smith is Associate Professor of Marketing at the Erivan K. Haub School of Business. His primary areas of teaching include marketing strategy, international marketing, marketing analytics, and marketing ethics. He combines his expertise in marketing management with his real-world international experiences to foster exciting and innovative classroom experiences for students at the undergraduate, graduate, and executive levels. He has been recognized with faculty awards for teaching, service, and scholarship. His scholarly research appears in respected peer-reviewed journals, such as Psychology & Marketing, Journal of Business Ethics, Advances in International Management, Journal of Marketing Channels, Marketing Education Review, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing and Sport Management Education Journal.


Leadership Roles (Present and Past)

  • Founding Editor-in-Chief, International Journal of Marketing and Sales Education
  • Editor, Global Perspectives on Contemporary Marketing Education
  • Editor, Mission-Driven Approaches in Modern Business Education
  • Academic Coordinator, Master of Science in Marketing
  • Director, Office of Fellowships
  • Interim Associate Director, Pedro Arrupe Center for Business Ethics


  • Ph.D., Marketing, Drexel University
  • M.B.A., Marketing and Entrepreneurship, Tulane University
  • B.S., Economics, Xavier University of New Orleans
  • B.A., German, Xavier University of New Orleans

Courses Taught

  • Marketing Strategy
  • International Marketing
  • Marketing Analytics
  • Customer Analytics
  • Ethics in Marketing
  • Research in Marketing
  • Marketing Concepts


Sales Management, Marketing Channels, International Marketing, Marketing Education