Brent Smith, Ph.D.

Professor of Marketing
Specializations: Marketing, Analytics, Ethics, Global Business
Office: Mandeville Hall 274
Phone: (610) 660-3448
Fax: (610) 660-3239

Brent Smith, Ph.D., is a Professor of Marketing at the Erivan K. Haub School of Business. His areas of interest within marketing relate to strategy, analytics, channels, culture, and ethics. He is also an expert in business education, having developed several teaching innovations, such as the AISA Model and the Five Creatures Lesson. Dr. Smith combines his expertise in marketing management with his real-world international experiences to foster exciting and innovative classroom experiences for students at the undergraduate, graduate, and executive levels. He has been recognized with faculty awards for teaching, service, and scholarship.

Dr. Smith's scholarly research appears in mainstream and niche peer-reviewed journals, such as Journal of Business Research, Marketing Intelligence & Planning, Psychology & Marketing, Journal of Business Ethics, Journal of Marketing Channels, Journal of Global Marketing, Sport in Society, Journal of Sport & Social Issues, Marketing Education Review, Technology in Society, and International Journal of Pharmaceutical & Healthcare Marketing. In addition, Dr. Smith has served as editor-in-chief for International Journal of Marketing and Sales Education and editor of two multi-authored books, Global Perspectives on Contemporary Marketing Education and Mission-Driven Approaches in Modern Business Education.

Representative Publications

  • Smith, B., & Tryce, S. A. (Forthcoming). Emerging adults’ national attachments and reactions to athlete activism. Journal of Sport & Social Issues.

  • Dimitrova, B., Kim, S., & Smith, B. (Forthcoming). Performance of international retailers: Empirical evidence of an S-curve relationship. Journal of Global Marketing.

  • Smith, B., Rippé, C.B., & Dubinsky, A.J. (Forthcoming).  Loneliness as impetus, isolation as inertia: Reporting cheating peers in business school. Journal of Education for Business.

  • Smith, B. (Forthcoming). Personality facets and ethics positions as directives for self-driving vehicles. Technology in Society.

  • Dimitrova, B., Smith, B., & Andras, T. (Forthcoming). Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise. Journal of Marketing Channels.

  • Dimitrova, B., Smith, B., & Kim, S. (Forthcoming). Performance implications of store format diversification for international retailers. Journal of Marketing Channels.

  • Smith, B. (2019). Marketing reflections for our reform and reset. In M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (pp. 6-11). Hershey, PA: IGI Global.

  • Smith, B. (2019). Mission-driven approaches in modern business education (pp 1-400). Hershey, PA: IGI Global.

  • Smith, B. (2019). Data-driven readability assessments of Jesuit business schools' mission statements. In B. Smith (Ed.), Mission-driven approaches in modern business education (pp. 62-92). Hershey, PA: IGI Global.

  • Rippé, C. B., Smith, B., & Dubinsky, A. J. (2018). Lonely consumers and their friend the retail salesperson. Journal of Business Research, 92(November), 131-141.

  • Smith, B., Rippé, C. B., & Dubinsky, A. J. (2018). India’s lonely and isolated consumers shopping for an in-store social experience. Marketing Intelligence & Planning, 36(7), 722-736.

  • Smith, B., & Jambulingam, T. (2018). Entrepreneurial orientation: Its importance and performance as a driver of customer orientation and company effectiveness among retail pharmacies. International Journal of Pharmaceutical & Healthcare Marketing, 12(2), 158-180.

  • Smith, B., & Lord, J. B. (2018). Bracketed morality and ethical ideologies of sport fans. Sport in Society, 21(9), 1279-1301.
  • Smith, B., & Porath, A. (2016). Global perspectives on contemporary marketing education (pp. 1-293). Hershey, PA: IGI Global.

  • Tryce, S. A., & Smith, B. (2015). A mock public debate about the Washington Redskins brand: Fostering critical thinking, cultural sensitivity, and personal reflection. Sport Management Education Journal, 9(1), 1-10. (Lead Article)
  • Smith, B., & Shen, F. (2013). We all think it’s cheating, but we all won’t report it: Insights into the ethics of marketing students. Journal for Advancement of Marketing Education, 21(1), 27.


  • Ph.D., Marketing, Drexel University
  • M.B.A., Marketing and Entrepreneurship, Tulane University
  • B.S., Economics, Xavier University of New Orleans
  • B.A., German, Xavier University of New Orleans
  • Other: Universität Innsbruck; Universität Tübingen; University of Westminster

Courses Taught

  • Marketing Strategy (MBA)
  • International Marketing (MBA)
  • Marketing Analytics (MSc in Marketing)
  • Global Business (Executive MBA)
  • Customer Analytics (MSc in Marketing)
  • Ethics in Marketing (BS, MBA)
  • Research in Marketing (MBA; MSc in Marketing)
  • Marketing Concepts (MBA, Executive MBA)


Business Education, Culture, Marketing Channels, International Marketing, PLS-SEM