Diane M. Phillips, Ph.D.

Specializations: Consumer Behavior, Marketing Strategy, Sustainability
Office: 255 Mandeville
Phone: (610) 660-3232
Fax: (610) 660-3239
Email: dphillip@sju.edu

Curriculum Vitae (CV)

Diane M. Phillips, Ph.D. is a professor of marketing at Saint Joseph’s University in Philadelphia.  Dr. Phillips is also a Guest Professor at the Institute for Retail Management at the University of St. Gallen, Switzerland.  She received her Ph.D. from Penn State University and focuses her research in the broad area of consumer psychology.  More specifically, she examines consumer attitudes, satisfaction, emotional responses, and consumer decision making.   These models are then applied in several contexts, including sustainability and marketing strategy.  Her research has been presented at a variety of international conferences and has been published in a variety of international publications. 

Dr. Diane M. Phillips has been writing, speaking, and doing research on sustainability for more than 20 years and recently became a certified member of the Climate Reality Leadership Corps, an elite group of thought leaders that have been trained by former vice president Al Gore to deliver The New Climate Realty presentation.  Each semester, she teaches several classes on the topic of sustainability at the graduate and undergraduate levels.  She also speaks to national and international conferences, businesses, and universities on the topic.  Dr. Phillips frequently leads international study tour trips – many focused on sustainability and organizations – and in recent years has visited Belgium, Ireland, Poland, Russia, Germany, Switzerland, Spain, France, Italy, Belize, Panama, Fiji, Australia, Thailand, Vietnam, and Nepal with student groups. 


  • Ph.D., Pennsylvania State University
  • M.S., Texas A&M University
  • B.S., Pennsylvania State University

Professional Experience

Consulting Projects

Mindshare, Inc., The Franklin Institute, Sun & Earth, East Coast Liquid Filling, Terracycle, Mannington Mills, Riverbend Environmental Education Center, Green Valleys Association, North American Land Trust, Veryfine Juices, Dermamed, Bloomberg Earnings Estimates.

Expert Testimony

On 8 November 2013, Dr. Phillips testified before the Environmental Protection Agency in Philadelphia on the issue of emissions from coal-fired power plants.

Work Experience

Minitab, Inc.: Marketing Representative.  (February 1992-August 1992)

Technology Business Development (a division of the Texas A&M University System): Marketing Consultant.  (January 1990-August 1991)

Exxon, USA: Marketing Assistant.  (January 1989-January 1990)                                        


Courses Taught

  • Marketing Seminar
  • Consumer Behavior
  • Global Marketing Strategy
  • Marketing Concepts
  • People, Planet and Profit: A Business Perspective on Sustainability
  • Sustainability: A Business Perspective


Phillips, Diane M. and Jason Keith Phillips (in press).  We’d like our clothes back please: Partnering with consumers to achieve sustainability goals, Handbook of Sustainability, Robert Brinkmann, ed., Chapter 36, Palgrave McMillan.

Phillips, Diane M. and Jason Keith Phillips (2016).  Sustainable growth at Terracycle: Should manufacturing be moved?  Case 9B16A010 and Teaching Note 8B16A010.  Ivey Publishing, Ivey Management Services, The University of Western Ontario, London, Ontario, Canada, N6A 3K7.  (this case was submitted by the publisher to the 2016 EFMD case competition).

Meise, Niklas, Thomas Rudolph, Peter Kenning, and Diane M. Phillips (2014).  Feed them facts: Value perceptions and consumer use of sustainability-related product information, Journal of Retailing and Consumer Services, 21 (4), 510-519.

Englis, Basil and Diane M. Phillips (2013). Does innovativeness drive environmentally conscious consumer behavior?  Psychology & Marketing, 30 (2), 160-172.

Phillips, Diane M. and William K. Hallman (2013). Consumer risk perceptions and marketing strategy: The case of genetically modified food, Psychology & Marketing, 30 (9), 739-748.

Phillips, Diane M. (2013). Advice from the front lines of sustainability: Take the stairs, there is no elevator, Journal of Applied Management and Entrepreneurship, 18 (2), 103-115.

Phillips, Diane M. and Jason Keith Phillips (2012). Buying the farm: Strategies young entrepreneurs use to prepare for the future, Journal of Applied Management and Entrepreneurship, 17 (4), 3-23.

Phillips, Diane M. and Jason Keith Phillips (2010). Walking the walk: Putting social responsibility into action at the White Dog Café.  Business Ethics and Corporate Social Responsibility, by Paul Griseri and Nina Seppala, eds.  1st edition.  Cengage Learning.  101-107. ISBN: 1408007436. 

Phillips, Jason Keith and Diane M. Phillips (2009). Performance is in the eye of the beholder: Stakeholders and how their variant definitions impact assessment of public transit performance, American Journal of Business Research.  Volume 2, No. 1, 69-84.  

Phillips, Jason Keith and Diane M. Phillips (2007), Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States, Electronic Journal of Business Research Methods., Volume 5, Issue 2, 61-70.

Phillips, Diane M. and Jason Keith Phillips (2007), Walking the Walk: Putting Social Responsibility into Action at the White Dog Café. Ivey Publishing, Ivey Management Services, The University of Western Ontario, London, Ontario, Canada, N6A 3K7.

Phillips, Diane M. and John L. Stanton (2004), Age-Related Differences in Advertising: Recall and Persuasion, The Journal of Targeting, Measurement, and Analysis for Marketing, Vol. 13, No. 1, 7-20.

Phillips, Diane M. and Hans Baumgartner (2002), The Role of Consumption Emotions in the Satisfaction Response, Journal of Consumer Psychology, 12 (3), 243-252.

Grants and Awards


Funded Research Grants & Fellowships

Saint Joseph’s University Ethics Across the Curriculum Grant (2014).  A $4000 course development grant to incorporate ethical thought and argument into my courses.    

Arrupe Center Teaching Fellowship (2008-2009).  A $2000 course development grant to integrate issues of sustainability into the Marketing Strategy class. 

Arrupe Center Research Fellowship (2008-2009).  A $5000 research grant co-authored with Michael R. Solomon to investigate consumer preferences for purchasing “green” products.

Evaluating Consumer Acceptance of Food Biotechnology in the U.S. (2000-2004).  A $2.5 Million, multi-institutional, multi-national, 4-year study funded by the USDA.

The Future of Farming in Pennsylvania: An Investigation into the Needs and Concerns of Pennsylvania’s Young Farmers (2003-2004). A $50,000, 14-month study funded by The Center for Rural Pennsylvania, a legislative branch of the Pennsylvania General Assembly.

Pennsylvania Preferred and the Pennsylvania Department of Agriculture (2000-2003).  $8500 every fall and spring semester to help small Pennsylvania farmers find ways to better market their products to the fine dining restaurants of Philadelphia.


  • Customer Decision Making
  • Marketing Strategy
  • Green Marketing & Environmental Sustainability

Magazine Articles

Faculty Expert Profile

  • Expertise: Consumer Psychology, Perceptions, Attitudes, Satisfaction, Social Responsibility of Marketing, Sustainability, Green Marketing