Diane M. Phillips, Ph.D.

Office: 255 Mandeville
Phone: (610) 660-3232
Fax: (610) 660-3239
Email: dphillip@sju.edu

Curriculum Vitae (CV)

Diane M. Phillips is a professor of marketing at Saint Joseph’s University in Philadelphia at the undergraduate, graduate, and executive levels, as well as a guest professor at the Institute for Retail Management at the University of St. Gallen in Switzerland.  She received her Ph.D. from Penn State University and focuses her research in the broad area of consumer psychology.  More specifically, she examines consumer attitudes, satisfaction, emotional responses, and consumer decision making. These models are then applied in several contexts, including customer relationship management, sustainability, and advertising effectiveness.  Her research has been presented at a variety of international conferences, including the Association for Consumer Research, the American Marketing Association, the European Applied Business Research Conference, and the GRONEN Sustainability Conference. Furthermore, her research has been published in a variety of outlets, including the Journal of Consumer Psychology, Advances in Consumer Research, the Journal of Applied Management and Entrepreneurship, the American Journal of Business Research, and Psychology & Marketing.

Dr. Diane M. Phillips has been writing, speaking, and doing research on sustainability for more than 20 years. Each semester, she teaches several classes on the topic of sustainability at the graduate and undergraduate levels.  She also speaks at national and international conferences on the topic.  Dr. Phillips frequently leads international study tours and in recent years has visited Belgium, Poland, Russia, Germany, Switzerland, Spain, and France with her students. She recently became a certified member of the Climate Reality Leadership Corps, an elite group of thought leaders that have been trained by Al Gore to deliver The New Climate Realty presentation. 


  • Ph.D., Pennsylvania State University
  • M.S., Texas A&M University
  • B.S., Pennsylvania State University

Courses Taught

  • Marketing Seminar
  • Consumer Behavior
  • People, Planet and Profit: A Business Perspective on Sustainability
  • Sustainability: A Business Perspective


Meise, Niklas, Thomas Rudolph, Peter Kenning, and Diane M. Phillips (2014).  Feed them facts: Value perceptions and consumer use of sustainability-related product information, Journal of Retailing and Consumer Services, 21 (4), 510-519.

Englis, Basil and Diane M. Phillips (2013). Does innovativeness drive environmentally conscious consumer behavior?  Psychology & Marketing, 30 (2), 160-172.

Phillips, Diane M. and William K. Hallman (2013). Consumer risk perceptions and marketing strategy: The case of genetically modified food, Psychology & Marketing, 30 (9), 739-748.

Phillips, Diane M. (2013). Advice from the front lines of sustainability: Take the stairs, there is no elevator, Journal of Applied Management and Entrepreneurship, 18 (2), 103-115.

Phillips, Diane M. and Jason Keith Phillips (2012). Buying the farm: Strategies young entrepreneurs use to prepare for the future, Journal of Applied Management and Entrepreneurship, 17 (4), 3-23.

Phillips, Diane M. and Jason Keith Phillips (2010). Walking the walk: Putting social responsibility into action at the White Dog Café.  Business Ethics and Corporate Social Responsibility, by Paul Griseri and Nina Seppala, eds.  1st edition.  Cengage Learning.  101-107. ISBN: 1408007436. 

Phillips, Jason Keith and Diane M. Phillips (2009). Performance is in the eye of the beholder: Stakeholders and how their variant definitions impact assessment of public transit performance, American Journal of Business Research.  Volume 2, No. 1, 69-84.  

Phillips, Jason Keith and Diane M. Phillips (2007), Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States, Electronic Journal of Business Research Methods., Volume 5, Issue 2, 61-70.

Phillips, Diane M. and Jason Keith Phillips (2007), Walking the Walk: Putting Social Responsibility into Action at the White Dog Café. Ivey Publishing, Ivey Management Services, The University of Western Ontario, London, Ontario, Canada, N6A 3K7.

Phillips, Diane M. and John L. Stanton (2004), Age-Related Differences in Advertising: Recall and Persuasion, The Journal of Targeting, Measurement, and Analysis for Marketing, Vol. 13, No. 1, 7-20.

Phillips, Diane M. and Hans Baumgartner (2002), The Role of Consumption Emotions in the Satisfaction Response, Journal of Consumer Psychology, 12 (3), 243-252.


  • Customer Decision Making
  • Green Marketing & Environmental Sustainability
  • Sustainability

Magazine Articles

Faculty Expert Profile

  • Expertise: Consumer Psychology, Perceptions, Attitudes, Satisfaction, Social Responsibility of Marketing, Sustainability, Green Marketing