Dr. Keith Brown

Associate Professor
Specializations: Markets and morality, social meaning of money, ethical consumption
Office: Post Hall 136
Phone: (610) 660-1687
Email: kbrown01@sju.edu

Curriculum Vitae (CV)

Keith Brown is an Associate Professor of Sociology at Saint Joseph's University. His research and teaching interests include fair trade, ethical consumption, globalization, culture, morality in markets, and ethnographic methods. He is particularly interested in how individuals make moral choices under economic constraints.  Keith is currently conducting interviews with SNAP (Supplemental Nutrition Assistance Program) recipients to understand how they think about, budget, and spend their money on food. This project seeks to understand the social and civic meanings of SNAP for both community leaders in Philadelphia and from residents utilizing "food stamps."

Keith's book, Buying into Fair Trade: Culture, Morality and Consumption, was published by New York University Press in 2013 and subsequently translated into Korean. The book examines what it means to be an ethical consumer, how individuals became a part of the fair trade movement, and how consumers make sense of the contradictions involved in the search for status while shopping for a cause. Buying into Fair Trade also discusses the limits and possibilities involved in trying to change the world through shopping.

Keith’s research and writings have appeared in Sociological Forum, Qualitative Sociology, Sociological Inquiry, Social Forces, Contemporary Sociology, the Journal of Disability Policy Studies, and the Analyses of Social Issues and Public Policy. He has also been quoted in the New York Times and appeared multiple times on NPR to speak about fair trade and factory fires in Bangladesh.

At Saint Joseph's University, Keith is teaching Introduction to Sociology, Media and Popular Culture, Ethical Consumption, a fair trade study tour course to Nicaragua., and Philadelphia in Black and White. He currently lives in Philadelphia with his wife and daughters.


  • B.A., Sociology, The College of New Jersey
  • M.A. Sociology, University of Massachusetts - Amherst
  • Ph.D. Sociology, University of Pennsylvania