Emily M. Moscato, Ph.D.
Office: 227 Mandeville Hall
Phone: (610) 660-1608
Dr. Moscato focuses her research on consumer wellbeing with particular interest in social and environmental food sustainability and in using alternative data gathering methods for collecting consumer insight and motivating change. Her research in food examines consumption from a consumer culture perspective, contextualizing the socio-cultural influences of food production, consumption, and disposal practices. Current research projects include perceptions of "natural" foods using participant photography, examining influences that lead to food waste, and exploring food practices within consumption communities. Dr. Moscato received her Ph.D. in marketing from Virginia Tech in 2014. Prior to graduate studies, she spent several years working in advertising and public relations account management. Dr. Moscato currently holds the Gerald E. Peck Fellowship.
Virginia Tech, PhD
University of Notre Dame, MBA
Villanova University, BS
- FMK 202 Overview of the Global Food Industry
- FMK 302 Understanding Food Customers and Consumers
- FMK 330 International Food Study Tour - Spain and Morocco
- FMK 784 Food Industry Summit (co-taught)
- FMK 795 Capstone: MBA in Food Marketing (guest lecturer)
Batat, Wided, Paula C. Peter, Emily M. Moscato, Iana A. Castro, Steven Chan, Sunaina Chungani, and Adrienne Muldrow (2019), “Experiential Pleasure of Food: A Savoring Journey to Food Well-Being,” Journal of Business Research (available online)
Moscato, Emily M. and Madison Cassel (2019), “Eating Insects on Purpose: Challenges and Opportunities in Adapting Edible Insects as a Sustainable Protein,” In SAGE Business Cases – Sustainability in Business
Moscato, Emily M. (2018), “A Recipe for Consumer Insight,” Marketing Education Review, Teaching Innovations in Marketing, 28(2), 104-108.
Moscato, Emily M. and Jane E. Machin (2018), “Mother Natural: Motivations and Associations for Consuming Natural Foods,” Appetite, 121, 18-28.
Block, Lauren G., Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari (2016) “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy & Marketing, 35 (2), 170-184
Moscato, Emily M. and John L. Stanton (2016) “Variety, Abundance, and Perfection: Exploring the Cyclical Behavior of Waste Creation in the Retail Marketplace,” in Food Waste Across the Supply Chain: A U.S. Perspective on a Global Problem ed., Z. Dou, S.M. Finn, A.M. Kelly, D. Galligan, J.D. Ferguson, and R. Giegengack, Council for Agricultural Science and Technology (CAST): Ames Iowa.
Ozanne, Julie L., Emily M. Moscato, and Danylle R. Kunkel (2013), “Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes,” Journal of Public Policy & Marketing, 32 (1), 45-65
Grants and Awards
Award and Grant: Gerald E. Peck Fellowship, 2016-2019
Award and Grant: Arrupe Center Research Fellow, 2015-present
Award: Women of Influence in the Food Industry, 2016, Griffin Report
Mentioned in SJU News