Emily M. Moscato, Ph.D.
Dr. Moscato focuses her research on consumer well-being and has a particular interest in using alternative data gathering methods for collecting consumer insight and motivating change. Her research around food examines how antecedents of decisions can have important consequences for health, consumption, and public policy. Current research projects include investigating consumers’ perceptions of the food label "natural" using photography, examining influences that lead to food waste, and exploring practices within consumption communities. Dr. Moscato received her Ph.D. in marketing from Virginia Tech in 2014. Prior to graduate studies, she spent several years working in advertising and public relations account management. Dr. Moscato was named in The Griffin Report's Women of Influence in the Food Industry for 2016.
Dr. Moscato currently holds the Gerald E. Peck Fellowship.
Virginia Tech, PhD
University of Notre Dame, MBA
Villanova University, BS
- FMK 202 Overview of the Global Food Industry
- FMK 302 Understanding Food Customers and Consumers
Block, Lauren G., Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari (2016) “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy & Marketing, 35 (2), 170-184.
Moscato, Emily M., and John L. Stanton (2016), "Variety, Abundance, and Perfection: Exploring the Cyclical Behavior of Waste Creation in the Retail Marketplace," in Food Waste Across the Supply Chain: A U.S. Perspective on a Global Problem, Zhengxia Dou, Jim Ferguson, Dave Galligan, Alan Kelly, Steve Finn, Robert Giegengack, eds. Ames, IA: Council for Agricultural Science and Technology (CAST), 125-36.
Ozanne, Julie L., Emily M. Moscato, and Danylle R. Kunkel (2013), “Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes,” Journal of Public Policy and Marketing, Spring, 32 (1), 45-65.