David Allan, Ph.D.
Chair and Professor of Marketing
Areas Taught: Business Administration, Entertainment Marketing, Marketing
Expertise: Media, Advertising, Marketing, American Pop Culture, Music
Exploring the Intersection of Pop Culture and Advertising
To the delight of his students, David Allan, Ph.D., professor of marketing, knows as much about music and the latest in popular culture as they do. “To be able to be as familiar with popular culture — especially music — as my students really helps my teaching,” he says.
A leading expert on media, advertising, marketing, and pop culture, Dr. Allan brings more than 20 years of experience in radio to the classroom. His work with Clear Channel Communications in programming and marketing gave him a first-hand look at the radio and entertainment industries, and he applies that unique perspective in his teaching and research. Dr. Allan’s experience in media and ethics resulted in his appointment to a National Association of Broadcasters (NAB) Subcommittee on Indecency following the Janet Jackson Super Bowl incident, and he was one of the few scholars to receive two research grants from the NAB to investigate the effectiveness of radio commercial length on recall.
Dr. Allan has been quoted in the Philadelphia Inquirer, Billboard, the Washington Post, the Allentown Morning Call, the San Jose Mercury News, and the Atlanta-Journal Constitution, speaking about topics ranging from Michael Jackson’s post-trial career, to decency standards in the media, to Apple computer’s recent partnership with the band U2. His scholarly work has appeared in the Journal of Advertising Research, Journal of Business Research, and Journal of Consumer Research. He has also published two books "This Note's For You" and "Hit Play"
Never afraid to take an “unpopular” opinion, Dr. Allan enjoys writing about the importance of advertising in popular culture, especially when it includes pop music.
“Advertising is part of our popular culture, whether we like it or not,” he says. “I happen to like it. And when you put popular music in advertising, I happen to love it.”.